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Designers know the value of stock content. It’s fast and convenient to use, costs less than creating custom content, and is available in a huge variety to serve almost any design. When stock content is repurposed over time, it can be an investment rather than an expense. But realizing the efficiencies of stock content is not always so easy, especially for the public sector.
Adobe is excited and honored to recognize some of the best creative work we’ve seen over the past year with a special set of awards targeted at exceptional Public Sector agencies. The quality of this year’s many submissions clearly illustrates how design-centric innovation has become a core strategic consideration for engaging citizens and adapting to the continuous “consumerization” of government services.
Agencies are recognizing the benefits of encouraging mobile production of content. Forrester found that 62 percent of leaders in organizations that value creativity said they use technology to help their staffs find creative solutions to problems.
Today, we’re seeing a move away from dense text documents and lengthy spreadsheets. We’re seeking ways to communicate with people that take advantage of the technologies everyone has at their disposal, like responsive websites, faster browsers, and broader bandwidth. At the same time, we want to produce stories that engage people with images and turn dry statistics into memorable messages.
Creative teams in government agencies are under the same pressure as those in the private space to produce quality content efficiently. And that pressure is significant; creative professionals’ greatest concern is the need to produce more content faster. Timeliness and accuracy are even more important for government teams; a production delay or content error in the private sector can cost money, but a delay or error in the government sector can impact the lives of the public at large.