85% or more of government processes start with a form and almost 100% of these forms were optimized to be filled out with a pen on a piece of paper. Over the years, we have moved electronic copies of these forms online, but now it is time now to re-imagine what the form should be. Stop making paper forms electronic. Instead re-think how you would deliver a brand new user experience.
Public sector CXOs are now in a position to see what happened in the commercial world with the rise of the Chief Marketing Officer (CMO) – often a private sector counterpart of the public sector CXO – and learn from the experiences in the private sector.
Today, the consumerization of government era is in full swing. With more people getting content and information on their mobile devices and more consumer services moving to the cloud, there is a clear demand on government to make its services available via the cloud and on mobile platforms.
A report published on Monday by The Congressional Cloud Computing Caucus Advisory Group found that nearly half of government IT leaders and key technology decision-makers are still “uncomfortable” turning over IT to the cloud.
Enterprises, Businesses and Government agencies are starting to transform their document-based processes around these principles as the demand for design-driven, customer-centric experiences is at an all-time high. Their progress, however, is seemingly not keeping pace with demand.
As politicians prepare for the 2016 elections, leveraging mobile devices and social media will be central to how candidates build support and spread their message. However, even the most technologically-savvy candidates have not been campaigning for the use of mobile technology to support more efficient and effective government-to-citizen interactions.