Last week, the 2017 Adobe MAX conference brought together more than 10,000 designers, developers and business leaders to discuss the latest creative technologies, learn new skills, and get inspired by fellow creatives. This year, MAX also featured a few special sessions focused on digital challenges and opportunities for creative professionals in government.
Adobe commends the Senate Homeland Security and Governmental Affairs Committee for passing the Connected Government Act (S. 1769), which will help ensure government websites are mobile friendly. As more Americans turn to their mobile devices to access the internet and obtain government services, agencies need to ensure that their websites are easy to navigate and can be viewed on a smartphone, tablet, or other mobile devices.
2018 will be the year of personalization and connection. Citizens are paying more attention to their government. They crave direct communication and a feeling of understanding from the organizations that serve them.
Government agencies have the unique challenge of serving what can seem like countless citizens. These citizens are incredibly diverse, and come to government websites for various reasons. That’s why personalization will be the foundation for effectively communicating with each individual citizen.
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