Posts tagged "open government cs5 open screen project creative"

April 12, 2010

Getting to where the people are

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Ok, let’s do a little experiment.

Let’s start with computing platforms. Everyone who uses a PC, raise your hand. Ok, what, maybe 70-80% of you? Next, Mac, get them hands up! Ok, another 10-15%. So the rest of you are using Linux or Unix maybe?

Alright, next question. How many are using IE as their primary browser? Safari? Firefox? Something else?

Moving on to mobile platforms. Same drill, get your hands up when I call out your baby! :-) Blackberry! iPhone! Andriod! Motorola! LG! Samsung! Nokia! Sony! TI! Who did I miss??

Carriers, ready? Go! AT&T, Verizon, T-Mobile, Sprint!

So, can anyone tell me the point of this exercise? And noooo, it was most certainly not about proving that any one platform or device is better than any other! In fact, my point is simple. People have a huge variety of choices when it comes to how they access information and if you are a government agency, like it or not, you’re faced with the reality of having to deal with this.

Unlike commercial concerns who can make the decision to target particular segments with their services, government does not have that luxury. Government cannot ignore a particular segment of the population simply because they choose one mobile phone over another.

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