Posts tagged "Rob Pinkerton"

October 20, 2011

Social Media to Mission Media in DoD: New Event Video

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Late last week, we hosted an event, along with Carahsoft and Blue Beacon Consulting, focused on the use of social media in the U.S. Department of Defense.

The event – Transitioning from “Social Media” to “Mission Media”: Using Social Media to Achieve DoD Missions – included a great keynote by Maxine Teller (@mixtmedia) and informative panel including our own Rob Pinkerton and:

  • Dana Clark (@PAODanaClark), social media manager, public affairs specialist, Army Corps of Engineers
  • Dr. Joseph Boutte, strategic advisor, Strategies, New Media and Collaboration, TASC Inc.
  • Dan Wade, social media and new technology chief for strategic communication, USSOCOM
  • Christopher Zember, deputy director, Information Analysis Centers, OASD(R&E), DTIC
  • Bill Annibell @billannibell), chief technology officer, Sapient Government Services (Moderator)

We had a chance to catch some time on camera with Maxine, Dana and Rob to capture their thoughts on the topics of discussion and the event. Check it out:

As always, we’re interested in your thoughts. Keep in touch with us here, on Twitter @AdobeGov ,and on Facebook, where we’ve posted some pictures from the event.

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June 23, 2011

Another Look: Video with Adobe Director on Citizen Experience and Government

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With Monday’s Adobe Digital Enterprise Platform and Customer Experience Solutions announcement and our related video interview with Adobe’s Rob Pinkerton in mind, we thought it timely to share another look at a recent, relevant conversation from our blog.

Last fall, we interviewed Adobe’s Steven Webster, senior director of Technology and Experience Innovation, to get his perspective on customer/citizen experience and Government. Take a look at the three-part interview below for Steven’s insights on the topic.

And if you haven’t, you might also be interested to check out two recent posts from our Alec Chalmers discussing customer and citizen experience (here and here).

As always, we’re interested in your thoughts and perspective. Let us know in comments or on Twitter @AdobeGov. And you can reach Steven on Twitter @swebsteratadobe.

In the meantime, enjoy a look back at this conversation:

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June 20, 2011

Introducing the Adobe Digital Enterprise Platform

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Today, Adobe announced the new Adobe Digital Enterprise Platform for Customer Experience Management (CEM). Additionally, we introduced a new set of Customer Experience Solutions built on the platform. The news has particular relevance to Government in several respects.

We caught up with our own Rob Pinkerton, senior director of Product Marketing, to get his insights on the announcement and how and why it’s important for Government. Check out the video below.

Want to learn more? Visit Adobe’s corporate blog for a post and video from Rob Tarkoff, senior vice president of Digital Enterprise Solutions. And also swing over to the Experience Delivers blog to learn more about a Tweetaway our CEM colleagues are running the week of June 20.

We’re interested in your thoughts, comments and questions, of course. Leave a comment below or reach out to us on Twitter @AdobeGov or on our Facebook page. You can also keep in touch with our team focused on CEM on Twitter @AdobeCEM.

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May 9, 2011

“Experience Delivers” Tour: Introducing CEM from Adobe

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Have you ever researched a product or service at a particular website, and then bought it someplace else? Used a mobile device to compare the price of a product online while shopping in a store? Been influenced by the opinions of others in a social community when selecting a healthcare provider or learning more about ailing symptoms?

That list is just a small sample of behaviors that illustrate how customers are educating themselves beyond the information that traditional organizations are providing, and transforming the consumer lifecycle. When coupled with heightened expectations for personalized service after a commitment is established, this environment presents a unique opportunity. Leading enterprises understand the correlation between creating loyal customers and driving performance.

Conditioned by immersive digital experiences in the private sector, citizens now expect more from interactions with their government in the public sector as well. As a byproduct of powerful user-centric citizen experiences, government agencies have discovered they are also able to realize significant cost savings. For example, by making it easier for citizens to dispute inaccurate medical claims, Medicaid agencies could save millions of dollars annually by helping to reduce fraud.

Adobe’s “Experience Delivers” tour recently stopped in Washington DC where the focus was Customer Experience Management (CEM) in government (see the event video we created above, including our conversations with several of the speakers). Attendees from federal, state, and local agencies learned more about our CEM platform, and ways that it can be leveraged to build “brand” differentiation and improve citizen engagement across multiple channels.

Presenters from Adobe and our featured partners, Deloitte and SapientNitro, shared their perspectives and set the stage for CEM industry luminary speaker Bruce Temkin, Managing Partner of the Temkin Group, who articulated the measurable benefits of an effective CEM solution. Bruce further engaged the audience as he identified the following four competencies required to effectively leverage CEM in the enterprise.

1. Purposeful leadership
2. Compelling brand value
3. Employee engagement
4. Customer connectedness

Preliminary feedback from this event has been overwhelmingly positive. Other US cities in the Experience Delivers Tour include San Francisco, New York, and Chicago. European cities include London, Stockholm, Paris, Amsterdam and Brussels.

Here at Adobe, we’re passionate about CEM and very interested in your feedback and general thoughts. Is there an opportunity to improve engagement with your agency’s constituents? Let us know in comments and on Twitter @AdobeGov and @AdobeCEM.

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