EMEA Feature

Adobe, a career launchpad

August 27, 2013

Internships are wonderful routes towards full-time employment. Interns get the opportunity to immerse themselves in the work culture of a company before making a decision about their future career paths. We asked Lidia B., a current Adobe Intern, and Marco N., an Intern who turned into a full-time employee, to share their insights about their experiences of Adobe life.

Lidia-B-NewLidia B., Search Marketing Intern, Adobe Germany

Adobe Life: When did you join Adobe?
I joined Adobe as a search marketing specialist in May 2013. I can’t believe that it’s been three months already. How time flies!

Adobe Life: What made you decide to work for Adobe?
Having a background in graphic design, I was already familiar with many of the great Adobe products and I’m a fan of Photoshop and InDesign. I could not have been more excited when I noticed a job advertisement for what is now my current position.

Although my roots are in graphic design, I’ve always been fascinated by the dynamic online marketing field. And when I read the job description which stated that the candidate for the position would support well-known multinational brands by helping them analyze and optimize their marketing campaigns and bid management strategy, I could not pass up the opportunity.

The international work environment was also extremely compelling. I would not have imagined beginning my day by participating on a call with clients in Australia. The international exposure that I’ve received in my role has been fantastic.

Adobe Life: What degree are you pursuing?
I am about to complete my master’s degree in Business Administration with a major in Marketing. I’m looking forward to applying the knowledge that I’ve gained through this internship when I graduate.

Adobe Life: Which word would you use to best describe your internship at Adobe?

Adobe Life: What does a typical working day at Adobe look like for you, and how is this relevant for your studies?
A typical work day within the Adobe AdLens team in Hamburg is comprised of account management responsibilities, which includes advising clients, running performance data analyses and deriving recommendations to adjust search or social campaigns in terms of objectives, constraints, or attribution rules. A great advantage of our technology, next to the portfolio-based bid optimization approach, is the ability to create simulations to see in advance how specific adjustments will affect the overall performance. I’ve just learned so much about search engine marketing (SEM) in these few months.

Adobe Life: What was/is the most exciting task you were/are working on?
Lidia: I got the opportunity to slip into an Account Manager role as a new client signed up. This is the highest level of responsibility I’ve been given so far and it’s extremely exciting. As a result of this experience, I now have a solid understanding of the entire process and am able to approach my recommendations from a holistic point of view.

Adobe Life: What advice would you give to students looking for an internship?
It’s important to look for a good fit. In order to have a successful internship experience, there needs to be a match between your own personality and expertise, and that of the corporate culture and responsibilities you’re about to take on. Although it can be difficult to anticipate if a position is going to fulfill your expectations, the internet simplifies your research. Spend some time on the company’s career and blog sites. As you’re reading Adobe’s corporate blog right now, I’m sure you’re forming impressions about life at Adobe. The job interview with members of the hiring team will also give you an idea about the team you’ll be working with. Stay true to yourself during the interview as that will help both sides determine if that specific internship is the right choice.

Adobe Life: What is your personal motto?
Life’s a journey, not a destination. Live the moment!

Adobe Life: What do you enjoy doing in your spare time?
Together with my life partner, I launched my own website to become even more involved in the online marketing space. The purpose of my website is to introduce Hamburg to visitors and provide them with helpful recommendations prior to their journey. If you’re planning a trip to Hamburg, feel free to visit www.travel-to-hamburg.com to learn more about my beautiful hometown, which is also home to one of Adobe’s offices.

Marco-NMarco N., Business Development Analyst

Adobe Life: When did you join Adobe?
Marco: I joined Efficient Frontier in 2008, which was later acquired by Adobe in 2011.

Adobe Life: What made you decide to work at Adobe?
Marco: During my time at university, it was evident that the digital marketing space had so much growth opportunities and momentum. I was quickly convinced that I wanted to work in this dynamic industry and Adobe was a leader in this space.

Adobe Life: What did you study?
Marco: I studied Multinational Business with a minor in Economics at the Florida State University and then moved on for a Master’s of International Business Administration at the University of Hamburg.

Adobe Life: Which word would describe your work at Adobe best?
Marco: Dynamic.

Adobe Life: What does a typical working day at Adobe look like for you, and how were your studies relevant for your work?
If I’m not visiting a customer, you’ll find me catching up on emails at our office which overlooks a beautiful river. During the day, I normally have several meetings with external clients or internal colleagues via web conference or in-person. Sometimes, my colleagues and I go out for a drink after work.

Adobe Life: Give us an example of some of the exciting things you’ve worked on at Adobe?
Marco: Just yesterday, I was part of a video shoot for the new version of Adobe Social. That was quite exciting. It was my first time in a green room.

Adobe Life: What advice would you give to students looking for an internship or their first job?
Marco: During internships, try out different industries and functions to really find out what you like. Also, go abroad. Sometimes, relevant international experiences are more valuable than your grade point average.

Adobe Life: What is your personal motto?
Marco: Don’t drink and derive.

Adobe Life: What do you enjoy doing in your spare time?
Marco: Playing basketball, watching football, traveling the world, and listening to music.