We recently hosted teams of university students and Condé Nast representatives for the Adobe Digital Analytics Competition (ADAC). Bill Ingram, our vice president of Analytics & Social, kicked off the final round of the competition at the Adobe Lehi campus.
This unique competition gives college students an opportunity to test drive Adobe’s industry-leading digital analytics tools and to analyze real data from Condé Nast for the competition.
Over 90 teams from Brigham Young University (BYU), Massachusetts Institute of Technology (MIT), New York University (NYU), Northwestern University, University of California, Berkeley (UC Berkeley), University of California, Los Angeles (UCLA), University of Chicago, University of Missouri St. Louis, University of Texas Austin, University of Utah, and Utah Valley University submitted presentations.
The six finalist teams came from Northwestern University’s Kellogg School of Management, UC Berkeley’s Haas School of Business, and BYU’s Marriott School of Management. Competing for a total of $28,000 in cash prizes, the students worked with data from Condé Nast and presented their views on how social and mobile presence can maximize customer engagement, improve the Condé Nast business, and impact their bottom line.
Northwestern University dominated the competition this year with the winning teams as follows:
- 1st Place: Team Nastilicious from the Kellogg School of Management
- 2nd Place: Team Venture Analytic the Marriott School of Management
- 3rd Place: Team Kellogg InSites from the Kellogg School of Management
- 4th Place: Team Digital Dreamers from Kellogg School of Management
Both students and professors enjoyed the competition and learned a lot from the various presentations. Because of the unique opportunity to get exposure to industry-leading digital marketing technology and real-life customer data, some professors incorporated ADAC into their curricula.
Through the years, Adobe has also hired ADAC participants for full time employment and internships.
Our congratulations to the winning teams, and watch for next year’s competition!