Asia Feature

A Look Back at Adobe India’s Creativity Challenge

January 28, 2020

Adobe India and the Central Board of Secondary Education (CBSE) India, recently announced the winners of the Creativity Challenge, a first-of-its-kind contest designed towards encouraging students from across 20,000 CBSE affiliated schools to showcase their creative expression, digital skills, and personal vision depicting how Gandhian values can help the world today prosper. The CBSE – Adobe Creativity Challenge saw the participation of students from grade 6th – 12th, where they leveraged Adobe Creative Cloud tools to prepare and submit creative projects across nine themes related to sustainable development goals and life of Mahatma Gandhi. The winning team was selected by an elaborate panel of judges representing India’s educational, business and creative landscape.

Launched in October 2019 honoring the 150th birth anniversary of Mahatma Gandhi, the Creativity Challenge saw Springdales School (Pusa Road, New Delhi), Jawahar Navodaya Vidyalaya (Ahmednagar, Maharashtra) and East Point School (Vasundhara Enclave, New Delhi) emerge as winners among 4,500 plus schools across India that submitted project entries using various Adobe Creative Cloud tools. They were honoured for their creative work in a felicitation ceremony in the presence of Shantanu Narayen, Chairman, President and CEO of Adobe.

Creativity Challenge winner Vedang Chaurasia designed a comic illustration of his take on Gandhi & Modern India.
Creativity Challenge winner Vedang Chaurasia designed a comic illustration of his take on Gandhi & Modern India.

“Our partnership with Adobe for Creativity Challenge in schools was a milestone initiative that boosted creativity in India’s classrooms, while celebrating the ethos of Mahatma Gandhi’s philosophy and learnings during this momentous year of his 150th birth anniversary” said Dr. Anita Karwal, Chairperson, CBSE.

“Honoring the 150th birth anniversary of Mahatma Gandhi, we at Adobe are proud to have partnered with CBSE to launch The Creativity Challenge to bring to life our vision of enabling ‘Creativity For All’. It is heartening to see the overwhelming participation received by the contest from schools across all corners of India – encouraging young minds to the opportunity to experience how the powerful collaboration of imagination and innovation can help them maximize their potential, and truly thrive in the long run” said Shanmugh Natarajan, Vice President of Products, Adobe India.

Students who participated in the Creativity Challenge take a group photo.
Students who participated in the Creativity Challenge take a group photo.

The winning teams in the three defined grade categories will be given an all-expenses-paid trip to Adobe’s global headquarters in San Jose, California, USA, the top nine schools will win an annual subscription to Adobe Creative Cloud to further their creative potential for long term growth.

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