Versatility Isn’t Optional – It’s Needed

Our New Creatives Report released back in June provided a look into the attitudes and beliefs of the creative vanguard – including graphic designers, illustrators, Web designers, photographers and video professionals – about the future of the creative industry. And there’s a look at what creatives seem to all agree upon – they need to learn new tools and mediums.

There’s a lot that’s changing and it’s definitely not making your jobs easier, but we have you covered at MAX with 6 different tracks and loads of sessions happening over the 3 days (October 4-6). Be sure to register today to take advantage of our extended early bird offer, ending August 31. The earlier, the better as sessions are filling.

MAX Tracks


99U at Adobe MAX

99U - Insights on Making Ideas Happen

New to MAX this year is a 99U track focused on best practices to bring ideas to life and ways to manage your time and energy to maximize creativity. There’s a great line up of class discussions that inspire ways you can build a killer creative career and be a leader who can inspire your team. Here’s a quick look at select sessions, with more in our Session Catalog.

A Typeface is an Alphabet in a Straitjacket | Speaker: Craig Ward
A picture may paint a thousand words, but with a thousand words, who needs pictures? So argues Craig Ward, the Brooklyn-based typographer, art director, occasional artist, and author of the best-selling book “Popular Lies About Graphic Design.”

How to Tap into Your Creative Voice and Make Work That Matters | Speaker: James Victore
How do you create amazing work that has meaning for your audience? Conventional wisdom (aka “the man”) says you should pander to the masses. But true creatives know different: It’s actually all about tapping into your unique voice — digging into your passions, your fears, and your talents to express your singular experience of the world.

Retail for Designers: How to Take Your Product to Market | Speaker: Rena Tom
So you have a great idea for the next Cards Against Humanity or Pebble Smartwatch—now what? Technology has made it easier than ever to design and manufacture a killer product, but understanding how to enter the retail market is more complex than most of us think.

Super-Charging Your Creative Projects and Teams for Massive Innovation | Speaker: Aaron Dignan
Learn how to organize your projects, collaborate, iterate, and innovate in the fast-paced digital age. This session will share key principles that make today’s most impactful companies (such as Uber, Airbnb, Tesla, Dropbox, and Google) succeed, and explain how you can bake them into your creative process and org structure.

These sessions are starting to fill up. Be sure to register now for ones you’d like to attend.

The secret is out

This is the fourth year I’ve managed marketing programs for Adobe MAX, our second year as the Creativity Conference, my first year as the overall MAX lead, and most exciting – the first year we may actually have to put a cap on registration.  Clearly, the secret is out. We’ve never seen sessions fill up this quickly, and we’re happily working hard to ensure we can repeat popular presentations as well as add new sessions, labs, and creativity workshops.  As we move into August, look out for more announcements around MAX speakers, the MAX Bash and the headliner band.  We’re throwing a great event in October and hope you can be there.

Our Early-Bird offer of US$1295 for a full conference pass will expire on July 31st so it’s an ideal time to register for MAX.

If you need help convincing your manager you need to be there, check out our reasons to attend.  We’ll even help you out with a letter explaining how being a part of the MAX experience will benefit your entire organization.

Looking forward to seeing you in October!



Since I started writing this 20 minutes ago, SEVEN more people have registered!

Leading demographic of registered attendees is graphic designers, followed closely by a growing number of art/creative directors, and many web, video, photography pros – as wells as creative folks that are re-defining the creative role across a wide range of organizations.  It’s shaping up to be an eclectic, energizing crowd and I can’t wait!

Loyalist promotion – extended!

We’ve heard from some of last year’s attendees that they are just now learning that registration is open! So we’re extending our Loyalist promotion for those that have attended a MAX conference before – but only for two more weeks!  Take advantage of this promotion exclusively for previous MAX attendees:

If you have attended MAX in the past (any MAX, ever) you get the best price possible for a full conference pass – US$895.  Register using code LYT14.

NOTE: This offer now expires June 30!

And don’t worry if you haven’t attended MAX before, registering early still has benefits. If you are new to MAX, you can still take advantage of the Early Bird price for a full conference pass US$1295. Just register before July 31, no code needed.


Can’t wait to see you on site!

Reserve your spot now

Our session scheduler is live today – and this is your first chance to reserve a spot in the most popular sessions at Adobe MAX 2014.  Take a look at the sessions we’re offering this year, comb through the session catalog, and make sure you register and book your sessions before they start selling out.

Keep in mind that the earlier you register for MAX, the better your price will be.

  • For those of you that have attended MAX in the past (any MAX, ever) you get the best price possible for a full conference pass – US$895.  Register using code LYT14. NOTE: This offer expires June 15!
  • If you are new to MAX, you can still take advantage of the Early Bird price for a full conference pass US$1295. Just register using before July 31, no code needed.

MAX 2014 is shaping up to be an amazing experience – come join us!

Come back to MAX and we’ll reward your loyalty.


It’s that time again when we welcome back our previous MAX attendees with the best price possible to attend the conference.  All the sessions, networking and inspiration for just $US895!

If you have ever attended an Adobe MAX event before, you are now eligible to attend for US$600 off the regular registration fee of US$1495.

USE CODE LYT14 during registration.

See you at MAX!

Sandy Balzer
Adobe MAX Lead



Legal stuff:

*This US$600 discount offer is valid for previous MAX attendees who register for Adobe MAX by June 15, 2014 and requires a promotion code; enter code LYT14  when prompted during the MAX online registration process. This discount may be applied to the regular full conference pass registration price of US$1,495 only. It cannot be applied to pass bundles such as Russell Brown@MAX. This offer expires at 11:59pm (PST) on June 15, 2014. This offer cannot be combined with any other offer, including but not limited to the government, education, and nonprofit discounts. This offer is void where prohibited.

Put it on your calendar: Adobe MAX 2014 – Oct 4-8


MAX Keynote Opening

MAX keynote opening sequence

MAX keynote opening sequence

One of the best parts of working on the MAX program is watching our keynote general sessions come together.  This year, the introduction to the first keynote on Monday, May 6, was particularly beautiful.  As most of you know, four different artists created their own interpretation of the Adobe MAX identity.  (You can read more about it here).

With four amazing concepts to work with, our keynote producer Nicole Williams worked with Pix Productions to build out an amazing opening sequence.  Says Jeremy Nichols of Pix Productions, “40 projectors, 150 rigging points, one spectacular crew, and a stellar client made this a reality”. View it here.

See more behind the scenes images and video on the Pix Productions Facebook page.

Thank you from the MAX event team

Adobe MAX 2013 is winding down and I’m already feeling nostalgic. We’ve been working on this event for 18 months and we never could have imagined the final product. In December, the decision was made to turn Adobe MAX into THE Creativity Conference for our Creative Cloud community and we are thrilled to have been a part of all the excitement.

Our attendees this year took a chance on us and what has essentially become a brand new conference.  You brought an energy and passion and creative spirit that really makes our jobs worth getting up for in the morning.  I’m leaving this event inspired by you and ready to start planning the next MAX event.

MAX leads from left to right - Carmela Robertson and Sandy Balzer.  Getting ready to recharge for the next MAX event!

MAX leads from left to right – Carmela Robertson and Sandy Balzer. Getting ready to recharge for the next MAX event!

We want to say thank you to the best events team we’ve ever worked with.  But mostof all we want to thank MAX attendees for taking part in the very first Adobe MAX Creativity Conference.







#AdobeMAX Day Two Wrap-up

Day two was chock full of inspiration. Our day two keynote was all about highlighting stories from creative pros with inspirational stories —  many about them breaking the creativity mold. Everything from breaking the brief with Paula Scher to embracing limitations from Paul Hansen to the making-of-details from innovative creatives – Erik Johansson and Rob Legato. Watch the keynote below.

Before we closed out the day, we also hosted our Sneak Peek session, where we showcased early looks at some technologies (e.g., features/products) we’re exploring, with special guests Rainn Wilson, actor and co-creator of SoulPancake, and actress/comedian Mary Lynn Rajskub, co-hosting the evening with Ben Forta. Get the full scope of Day Two happenings from Creative Layer.