Archive for November, 2013

Where should you focus your marketing efforts?

Marketing has changed more in the past 2 years than the last 50, or so say the 1,000 marketers we spoke to for our recent Digital Distress: What Keeps Marketers Up at Night study. The pace of change in our industry has been incredible thanks to the digital explosion. While the digital era offers marketers more avenues than ever to reach customers, it makes it so much harder. So the question is, where to focus your energies as you look ahead? Do you double down on display ads? Do you hire more social media managers? Do you focus more on personalization? How important is your cross-channel campaign management now that all the marketing segments want attribution for their particular efforts?

We get it. In a time where a customer’s digital journey has multiple touch points, it’s ALL important. Yet, it doesn’t make our jobs any easier! With Summit this year, we’re looking to alleviate the strain on marketers. Need to get ahead and simply know about social media marketing? There’s a dedicated track with a number of confirmed sessions on that, with more to come. Personalization and targeting? We have a bunch of sessions around that too.

Check out all our tracks and view the full session catalog to customize the experience to your needs, interests and experience level.

SummitTracks

Summit 2014: Yes, It’s (Almost) That Time Again

Adobe Summit - The Digital Marketing ConferenceYes it’s still 2013 but we couldn’t wait to kickoff the Summit 2014 talk – so welcome to our first “official” blog post! Planning is in full force for next year’s March event and this is the place to stay up to date digitally with all things Summit.

Between now and Summit day one, March 23, besides sharing all the latest news and developments, we thought we’d shake things up a bit and bring you something new:

Summit comes together through an amazing events team that spends months producing the “experience” for attendees. So this year we are going to open up the kimono and show the work we’re doing to get a week-long event for thousands of people up and running. Plus we’ll offer up sneak peeks into some of the fun stuff. For all of you event marketers and planners, there may be a few ideas you can steal. Stay tuned!