Tips for the Adobe Digital Marketing Summit First-Timer

For years, we’ve been fortunate enough to host the world’s most innovative marketing professionals at the Omniture Summit, now the Adobe Digital Marketing Summit. One of the great things about it all is that these top marketers have joined us not once, not twice, but year after year after year.

We want Summit first-timers to have the same awesome experience Summit veterans have enjoyed for over a decade, so we took to the social airwaves and asked you old-timers for some learnings after years of attending Summit. We want to know: what is the best advice to Summit newbies?

Here are some of the top tips gathered for the Summit first-timers on Storify:


Pretty sage advice.

We of course also asked our Summit team here at Adobe for their tips, and here’s what they had to say:

1. Check out the session catalog ahead of time

Always be prepared! Come to Summit knowing what sessions you want to attend. With over 70 to choose from, it’s important to know what’s offered and lay out your schedule in advance to avoid conflicts or missing out on relevant sessions. Whether you’re into ad targeting, app analytics, or digital video, we’re bound to have sessions for your needs and interests. Check out the session catalog to plan your Summit experience.

2. Pre-register for sessions

Hand in hand with tip number one, you need to pre-register for sessions, because they fill up fast! Once you’ve settled on your favorites, use our online scheduler to pre-register and snag a spot in as many sessions as you can. If you have trouble deciding, the scheduler can auto-populate open slots in your schedule with other sessions you might be interested in. You can also use the scheduler to block out time for personal meetings, lunch with colleagues, and other activities (like networking!).

3. Take advantage of training sessions

Want to learn how to use an Adobe Digital Marketing product, or just need a refresher? Strategy sessions and speeches aren’t all Summit has to offer. We’re offering ten pre-Summit training courses to give you hands-on experience with SiteCatalyst, Test&Target, SocialAnalytics, and more. This is a rare chance to hear directly from Adobe experts and get the inside scoop on getting the most from your digital marketing. Don’t miss this opportunity!

4. Spend some time at the BOZ

And while you’re taking advantage of training, why not drop by the Business Optimization Zone (BOZ) located in the Community Pavilion and meet 1:1 with Adobe ClientCare experts to help address your unique business needs? If a breakout session sparked some ideas for you, the BOZ will also be running 15-minute how-to presentations spanning topics relevant to the Adobe Digital Marketing Suite. Swing by to polish those skills!

5. Have fun!

Take advantage of the networking, the parties, the after-parties, and live entertainment. Stop by and say hi at the Social Connection (a newer Summit addition), a great place to unwind, catch up on the social media buzz about Summit. And of course, make sure to stay for the ski day on Friday — you won’t want to miss the world-class Utah powder. Summit is fun, so have fun at Summit! Who knows? You might make some new friends and contacts that will last long after the week is over.

Did we miss anything? Follow us on Twitter and tweet using the hashtag #AdobeSummit to add to the list. See you at Summit!

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