Posts in Category "EMEA Summit"

Dr David Cox from Headspace Speaking at Adobe Summit

Headspace, the meditation experts, are on a mission. That mission is to get as many people in the world to practice meditation for 10 minutes a day, to help us experience a healthier a happier mind.

We caught up with Dr David Cox, chief medical officer at Headspace to explain a little more about this mission, how digital marketers can embrace meditation and what he will be talking about at Adobe Summit in London, 14-15 May, when he takes to center stage.

How did you first discover mindfulness?

I’d been interested in meditation for years, but never managed to find a style of learning that worked for me. Headspace was featured in a magazine article about mindfulness, and I downloaded the app. From the first session I knew I’d found something I could incorporate into my life. The excuse “I don’t have the time” didn’t apply!

 

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And how might it help those working in digital marketing specifically?

Mindfulness is incredible in its broad applicability. In essence it teaches greater awareness, of yourself and of others. Huge benefits follow, both in terms of health – less stress, depression, anxiety, bad habits, and so on – and also in terms of relationships and performance – greater focus, attention, empathy, creativity. I find it hard to imagine how anybody in digital marketing wouldn’t find a benefit from more focus, empathy and creativity!

Do you see any similarities between the digital landscape and mindful meditation?

Interestingly we’re starting to see an increasing number of tech companies (including Google) introducing mindfulness training into the workplace. I think this is due to companies becoming more aware of the need to look after the wellbeing of their workers. The benefits of mindfulness training are embedded in science, with over 2000 studies conducted to date.

What are you most looking forward to at Adobe Summit?

I’m really looking forward to hearing the breadth of perspectives from key innovative thinkers!

Can you give us a little teaser into what you will be exploring in your Summit talk?

People have a lot of preconceptions about what mindfulness meditation is and what it entails. I’m hoping to show people how straight-forward mindfulness is, and how by putting aside as little as 10 minutes a day to practise it can help you lead a healthier and happier life.

To hear more from Dr Cox you still have time to register for Adobe Summit. Plus, take part in the Adobe Summit conversation with ‪#AdobeSummit.

Will Hayward Speaking at Adobe Summit EMEA

 

Second up in our series of blogs, where we get to know a little bit more about some of the speakers that will take to the stage at Adobe Summit in London (14-15 May), is Will Hayward, vice president of advertising for BuzzFeed.

Will talks bravery in digital marketing and reveals his favourite campaign, which of course features a cat….being more like a dog!

Can you tell us a bit more about your role at BuzzFeed?

I head up the commercial side of the business in Europe – so the creative work we do for brands, the sales team, the account management team and our product positioning.

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What key digital marketing trend do you see making it big by the end of 2014?

I think brand owners will finally move beyond the age of destinations. This is something that very much belongs in the history books – the idea that the entire function of digital marketing is to drive clicks through to a website is as equally limiting to your interaction with customers as it is unrealistic. Lets work harder to go to where consumers are, and tell stories so good that they get shared across the social web.

 

What are you most looking forward to at Summit this year?

Nibbles.

Can you give us a little teaser into what you will be exploring in your Summit talk?

We think about social currency quite often. Why do people share? What is it about the bits of content that they share that makes them want to do so? And how can brands create something of value that would encourage their target audience to repost the content?

What is your favourite thing about being a digital marketer?

The pace. Working with really smart people. Thinking about the future and focusing on the creation of great work, in-spite of the dearth of such work in the market.

What campaigns have inspired you the most recently?

O2′s be more dog, of course.

If you were given complete freedom, both creatively and financially, what would you do next?

There is a common pot of brand values that all marketers claim – customer first, inclusivity, tech focused. If I had total freedom I would focus on work that defines what a brand ISN’T – Facebook do this well (they aren’t perfectionists, they “move fast and break things), as I think Apple do (they aren’t humanised, they are to a certain extent anonymous). That doesn’t require financial freedom, just a little bravery.

To hear more from Will come down to Adobe Summit in London on 14-15 May, follow him on Twitter (@billyhayward) and tell us what you think by taking part in the ‪#AdobeSummit conversation.

 

 

Amber Atherton Speaking At Adobe Summit EMEA

With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.

First up, Amber Atherton, named 5th most powerful person in Vogue’s Digital Power List and founder and director of My Flash Trash talks fashion, creativity, and educational reform … .

Amber AthertonCan you tell us a bit more about how you started My Flash Trash (MFT)?
After various dabbles in ecommerce, fashion and gaming ventures throughout childhood, I set up MFT from my dorm at school. As one of the first UK fashion blogs to have a shopping cart function, we quickly gained a following that catalysed us into a marketplace for the world’s coolest jewellery designers.

Can you give us a little teaser into what you will be exploring in your Summit talk?
I’ll be giving an insight into how some of my ideas transformed into businesses, from the age of 16, and how you can unlock creativity and solve problems with a few curious case studies. Mainly, I want to motivate the whole audience so when they leave my talk they are ready to be a total boss.

What is your favourite thing about being an entrepreneur?
The ability to direct my own schedule. For me, time is the most valuable asset and having the freedom to control how I spend it is one of my favourite things about being an entrepreneur.

What campaigns have inspired you the most recently?
Strangely, mainly men’s deodorant campaigns. What Old Spice did in the USA was amazing and Lynx’s most recent ‘make peace’ campaign was so virally epic.

If you were given complete freedom, both creatively and financially, what would you do next?
I’m passionate about creating a greater synergy in education between academia and entrepreneurship. There is a massive lack of practical business and career defining experience in school curriculum. So I want to work on changing that in some way next.

Follow @AmberAtherton and take part in the Adobe Summit conversation with ‪#AdobeSummit.

You can also check out the list of other stellar speakers on our website, where you can also register, for what will be THE digital marketing conference of the year in Europe!

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

Adobe Summit EMEA early bird extended!With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks!

Now until March 14, marketers can take advantage of a special £575/€685 early-bird offer on a full, two-day conference registration, saving you £150/€180 or 20%. Special discounts between 25-40% are also available for groups—see our Adobe Summit EMEA 2014 page for more.

Today, we’re also announcing the addition of a new “Digital Marketing Operations” track to our 2014 conference line-up. As your organisation evolves on its digital marketing journey, you will need to employ increasingly complete strategies and processes that touch every part of your business. This means the new marketer now more than ever will have to work closer with other departments and have a fuller appreciation of issues in legal, operations and IT. In the Digital Marketing Operations track, you will learn from Adobe experts and customer thought leaders as they share their marketing operations strategies and techniques.

Summit EMEA 2014 will assemble thousands of marketers and advertisers to discover best practices around marketing analytics, media optimisation, social marketing, and audience targeting. Keynote and inspirational speakers will examine the latest trends impacting marketers today, as well as the evolution of the digital marketing landscape and its role in our world.

Check out the full list of keynote speakers and stay connected to all the need-to-know details through our channels below.

Do you now what your marketing is doing? Don’t worry. Adobe can help. @MarkPhibbs

Stay Connected – Summit 2014 Social Media Channels

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

Adobe Summit EMEAMarketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which they plan, execute and track their marketing campaigns.

And research shows digital marketers are hungry—hungry for more education, knowledge-sharing and inspiration around the latest marketing strategies. As pressure increases to prove ROI on marketing spend, the lack of formal digital marketing training is starting to take a toll.

Adobe Summit EMEA, Europe’s premiere digital marketing conference, aims to target exactly these needs, and the conference’s year-over-year double-digit growth in attendance is a clear indicator that the digital marketing community continues to yearn for more.

I’m excited to announce that Summit EMEA 2014 has launched—and now is the time to secure your spot among thousands of marketers and advertisers to discover best practices around marketing analytics, media optimization, social marketing, cross-channel campaign management, audience targeting, and more. Attendees to the two-day event at the ICC ExCEL in London, May 14-15, will benefit from an impressive lineup of industry luminaries, partners, analysts and keynote speakers including Jez Frampton, group CEO of Interbrand; Pete Blackshaw, global head of digital marketing and social media for Nestlé; Dietmar Dahmen, chief innovation officer of ecx.io; Catherine Barba, founder of the CB Group; Kam Star, chief play officer of PlayGen; David Cooperstein, VP, research director of Forrester; David Cox, chief medical officer of Headspace; David Edelman, principal at McKinsey & Company; Ann Lewnes, CMO of Adobe; and Brad Rencher, SVP and GM of Digital Marketing for Adobe—just to name a few!

Attendees will also benefit from immersion in more than 80 breakout sessions on “must have” digital marketing skills, industry trends, and driving business results—as well as hands-on workshops offered by Adobe Training Services (pre-conference) that will provide detailed training on specified Adobe Marketing Cloud solutions.

Special early bird pricing, ending March 2, is available and will save you £150/€180 on a full price 2-day conference registration. Special team and group offers are also available; see our Adobe Summit EMEA 2014 page.

We’ll be sharing more updates and information about Adobe Summit EMEA over the coming weeks here and on our Digital Europe blog, so be sure to check both out for the latest on Adobe Summit.

Take a look. Do you know what your marketing is out there doing? Sign up for Summit EMEA today.

@MarkPhibbs

Adobe Summit day two: digital marketers need to be risk takers

The past two days, Adobe Summit has had more than 12,000 mentions on social media. Attendees were busy tweeting their favourite quotes, inspirations and sessions throughout the conference.

Adobe Summit art by @kercal

Adobe VP Strategy and Business Development, John Mellor, kicked off day two highlighting the big social stats from the first day, including more than 6,000 tweets from day one alone, with the official hashtag trending in the UK throughout both days. Mellor called out the top influencers who were helping to get the #AdobeSummit word out:

Top influencers at Adobe Summit London

The session gave attendees the chance to hear how a B2B operation has adapted to the impact of mobile uptake for their website. SAP’s Shawn Burns talked about regular testing and not forgetting that in B2B you’re not selling to a glass building, you’re still selling to people.

We then turned the spotlight on ourselves with an “Adobe on Adobe” panel focusing on how we use Adobe Marketing Cloud to make a better Adobe.com.

BBC’s Phil Fearnley gave attendees an in-depth look behind the London 2012 “digital Olympics.” They found that 90.7% of the UK watched the Olympics on BBC, compared to about of 60% for other events like the Royal Wedding.

The keynote session closed with the morning’s highlight, a talk with Felix Baumgartner, the man who fell from 39km above the earth and broke the sound barrier. In his inspirational dialogue with John Mellor, he talked of dealing with unproductive meetings, developing a professionalism that his peers did not have, his level of confidence in having a vision and taking risks, and of course that jump. You can read more about Felix’s talk at the Live Orange Blog.

Felix Baumgartner at Adobe Summit London

The lesson learned from Felix? To work in digital marketing you have to be a bit of a risk taker, just like him.

The day’s breakouts covered everything from net promoter scores to digital gardening, with sessions filling to capacity leaving room to only stand.

Hybris Software helped end Summit with CEO Ariel Luedi taking the stage to talk about how their “plumbing” together with Marketing Cloud solutions can help make the customer king.

The day ended with a sneak peek at the latest developments from Adobe Labs. Hosted by the hilarious Nina Conti and Monk, sneaks started with an impromptu “human ventriloquist doll” act, featuring two attendees. Monk and Nina kept the laughs coming rewarding attendees with iPad mini’s for their funny tweets. 10 sneaks had four minutes each to sell their idea to attendees in an effort to win votes via twitter hashtags.

Adobe Summit may be over for this year, but the learning will continue. What were your highlights from Summit? Tweet @AdobeSummit and share your thoughts.

See you in 2014!

The Adobe Summit Team

Adobe Summit kicks off in London! Day one recap

Adobe Summit hit London today with over 2,500 digital marketers, partners, agencies, analysts and journalists from 38 countries representing every continent.  This year, our European Summit is bigger than ever, having doubled in size from just two years ago. So far today Adobe Summit has had over 5,000 social mentions.

Adobe Summit 2013, London

We made two big announcements today at Summit: predictive publishing for Adobe Social and our new global partnership with SapientNitro.

Adobe SVP Brad Rencher opened Summit with his keynote, “The Last Millisecond,” where he spoke about that decisive moment between an action – a click, tap or swipe – and the experience. His tips for the last millisecond: listen, predict, assemble and deliver.

Joining Brad were Philippe Baumlin, an IT Program Director within the global IT department of Chanel and Alessandro Colafranceschi, UniCredit Group’s Global Head of Online & Mobile Banking. Both spoke to their unique brands’ use of digital marketing to reach and engage customers.

The day continued with breakouts over the six different tracks. From social, to analytics, marketing and tech, attendees had their pick of a wide variety of sessions hosted by industry leaders.

The final session of the day, with Adobe President of EMEA, Mark Zablan, spoke about ‘Marketers as the custodians of digital’. He gave marketers 3 mandates:

1) Engage everywhere

2) Embrace rocket science

3) Connect the dots

Royston Seaward from Deloitte and Nissan’s Bastien Schupp took the stage to speak to their brands position in digital marketing with more and more users going digital and the automotive industry playing catch up.

Nike’s Stefan Olander and AKQA founder Ajaz Ahmed talked about ‘having the balls to make the calls’ when decisions need to be made. They even wowed the audience with an exclusive showing of a prototype image of the original Nike Fuel Band.

They left Summit attendees with one thought: “The most powerful force in the universe isn’t technology. It’s imagination.” A profound way to end day one.

And Jessie J killed it at the Adobe Summit party!

Jessie J at Adobe Summit 2013
Photo credit: Ugo Cei

Tomorrow we’re taking the leap with John Mellor, Adobe VP of Strategy for Digital Marketing, who will be joined onstage by Felix Baumgartner!

Don’t forget to join in on the conversation on Twitter with the hashtag #AdobeSummit

Welcome to Summit!

A few tips on maximising your Summit experience

summit-welcome

This week we kick off our largest ever Summit in Europe.  We expect about 2,500 marketers from 38 countries.  Summit has doubled in size every two years and has got so big, that we’ve had to move it to an Olympic venue, the ExCel London Exhibition and Convention Centre. We’ve also increased the number of session tracks and breakout sessions (more than 60) as well as the number of customers presenting, giving you even more opportunities to learn from your peers.

Summit has become the industry’s premier digital marketing conference because we strive to ensure that attendees derive significant value from the show.  If you have registered and are attending this week, here are a few tips to help you make the most of your Summit experience:

Attend the keynotes and general sessions

We have four main stage sessions across the two days of Summit.  These sessions are meant to inform, inspire and entertain.  And they will!  You will hear from top thinkers, business leaders, innovators and marketers who continue to push the boundaries to be more successful.  Some of these presenters include:

Felix Baumgartner, record-breaking daredevil and skydiver who become the first man to free fall from space.  Space!

Stefan Olander, Vice President, Digital Sport at Nike and Ajaz Ahmed, CEO of AKQA will talk about Velocity: The Seven New Laws for a World Gone Digital, the book they have written together

Phil Fearnley, General Manager News & Knowledge, Future Media at the BBC, will talk about how digital coverage of  Olympics was as transformational to the BBC as the invention of colour TV

Award-winning comedian Nina Conti joining us for Summit Sneaks

Join the conversation

We are using the hashtag #AdobeSummit before, during and after the show.  We hope you will participate with us and your peers as we discuss the keynotes, breakouts and, of course, the fun of Summit!

Download the Summit App

This app will give you easy access to the full event schedule, speaker and sponsor listings, social conversations, event information and more. Plus, you can create your own personalised agenda and connect directly with your fellow delegates. The app is available to download for iPhone/iPad and Android (search for ‘Adobe Summit’ on iTunes or Google Play) and there’s a mobile web version for other devices. Direct links follow:

iPhone/iPad
Android
Mobile

Take the time to plan your agenda

We have lots of valuable information being shared across seven tracks of breakout sessions this year.  Almost every session in the first five tracks includes at least one customer presenter.  The breakout tracks are:

Digital Analytics (making online, social, mobile, video and customer analytics data actionable)
Web Experience Management (creating relevant brand and commerce experiences)
Digital Advertising (focusing resources on the most salient and impactful solutions in order to compete in this aggressive advertising landscape)
Targeting & Optimisation (accurate and effective data-driven targeting and on-going, disciplined optimisation)
Social Marketing (the latest trends, challenges, and how leading social marketers are using social media to improve ROI and extend relationships with their customers)
Marketing Innovations (luminaries and innovators share their expertise, vision and experience on how to take digital marketing to the next level)
Tech Labs (Adobe’s top technologists share innovative approaches to measurement, optimisation and targeting across all your digital marketing activities)

HAVE FUN!

Please plan to attend the cocktail reception on Wednesday 24 April at 17:30, which is directly after the closing of the general session.  This reception will be held in the Community Pavilion and is a great way to unwind and prepare for the Summit Party.

The Summit Party is Wednesday 24 April at 19:30.  This is our way showing you how much we appreciate your support and attendance. This year’s party will feature amazing entertainment from pop sensation Jessie J, great food and drinks, and a few surprises!

Download the Summit app

Enhance your experience at Summit by downloading the mobile app. Get easy access to the full event schedule, speaker and sponsor listings, social conversations, event information and more. Plus, create your own personalised agenda and connect directly with fellow delegates. Simply search for “Adobe Summit EMEA” on iTunes/App Store or Google Play, or use the links below including the mobile site for non iOS or Android users:
iOS ›
Android ›
Mobile Site ›

You will need your registration code to access all the great features on the app.

You can also use the visitor portal to plan your visit to Summit from your desktop. Your selected preferences will automatically be made available to you when you log in to the app.
Summit Visitor Portal ›

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Top comedian for Summit Sneaks

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Summit starts next week in London and we are pleased to say we have award-winning comedian Nina Conti joining us for Summit Sneaks. We will be showing what’s being developed within Adobe labs as a direct result of what we hear from our customers about their most pressing digital needs. You’ll see live demonstrations that touch on everything from social marketing to predictive modeling. And Nina Conti will be on hand to ensure things stay lively.