Posts in Category "EMEA Summit"

Your Summit Checklist

Europe’s leading digital conference hits London next week! To help you prepare, here’s a quick check list:

  • Make sure you have your ticket
    You will receive your ticket via email from Bring it with you, on your phone or printed out.
  • Download the companion app
    Search for “Adobe Summit EMEA” in the App Store or Google Play (formerly Android Market), or use the links here. To log in, you will need your registration code (sent to you with your ticket) and the email address used for your registration.
  • Personalise your agenda
    Once logged into the companion app or visitor portal, select the sessions you are most interested in and create your own personalised agenda.
  • Plan your journey
    Summit takes place at Battersea Evolution. To make your journey as easy as possible, use the Chelsea Bridge entrance to Battersea Park. View a map.

    We are running a complimentary shuttle bus service every 15 minutes to and from Evolution, from the following stations:

    • Victoria main line station
    • Clapham main line station
    • Sloane Square underground station

    We recommend arriving at these stations no later than 08.30 to allow enough time to take the bus, register and enjoy a coffee before the opening keynote. Look out for representatives in Adobe t-shirts at each station who will point you in the right direction.

    For a detailed list of operating times, where to find our reps and buses, and all other travel information visit the website.

  • WiFi details
    Network Name: AdobeSummit
    Password: Summit2012
  • Follow @AdobeSummit
    Make sure you follow us for all things Summit, including breaking conference news, highlights and insights. Keep track of the conversation by following #AdobeSummit.

We look forward to seeing you tomorrow at Summit!

Stay Connected at Summit

Below are the social media channels, hashtags and other information that will help you stay connected on all things Summit.

Summit on Twitter

Follow the official Summit account to keep tabs on important conference news, highlights and updates.

To join the Summit conversation on Twitter, make sure you include the correct hashtags in your tweets. A hashtag is denoted with a “#” in front of the keyword. You can enter the hashtag in Twitter Search to view the conversation in real time.

Follow the official Summit hashtag to view the community chatter about the conference. Make sure you use it whenever you tweet about the event to join the conversation and connect with other delegates.

Use this hashtag to notify us about any logistical issues, before and during Summit. We’ll do our best to assist you as soon as possible.

Breakout sessions

Look out for the topic-specific hashtags we’ve identified on the slides in each breakout session. Use these when you’re tweeting about the session and contribute to the wider discussions taking place in the community.

Customer Community Zone

We want to hear from you in person too, so make sure you swing by the Customer Community Zone (located near the entrance of the Community Pavilion) and say hello. We’re keen to learn more about your experiences with Adobe and how we can work together to provide value and support to our digital marketing community. Please stop by to take our quick survey and be entered into a prize draw to win an iPad!

Download the Summit Companion App

Enhance your experience at Summit by downloading the mobile companion app. Get easy access to the full event schedule, speaker and sponsor listings, social conversations, event information and more. Plus, create your own personalised agenda and connect directly with fellow delegates.

Simply search for “Adobe Summit EMEA” on the App Store or Google Play (formerly Android Market) or use the links below:

iOS Download now
Android Download now
BlackBerryOS v4.5 or newer Download now
BlackBerryOS v5.0 or newer, touch-enabled Download now
All other internet-enabled mobile phones Access now

In addition, use the visitor portal to plan your visit to Summit from your desktop. Your selected preferences will automatically be made available to you when you log in to the mobile companion app.

To log in to the companion app and visitor portal, you will need your registration code which will be sent to you prior to Summit and will appear on your badge at the event, as well as the email address used for your registration.

Summit Party: Streetlife – The Digital Generation

Sponsored by MRMThe Summit party takes place on 15 May and is our way of showing delegates how much we appreciate their support and attendance. We have some stellar entertainment lined-up – it’s definitely one not to be missed!

Streetlife - The Digital Generation

Acts include:

Expect high energy and high impact from street dance group and winners of Britain’s Got Talent.

Britain’s hottest new act and a BBC ‘Sounds of 2012′ winner will perform their UK top 5 hit “Love Me”, and blast the party into the digital stratosphere.

Performing a wide range of current and classic party tunes, you are guaranteed to stay glued to the dance floor!

End the night on a high with one of Europe’s leading DJs mixing a range of top dance anthems.

200 additional Summit tickets just released

Summit tickets have been going fast, so we’ve just added an extra 200 seats.

This is your last chance to register and make sure you attend Europe’s leading digital conference.

  • Stay at the forefront of digital marketing and advertising by learning from Europe’s top brands, experts and luminaries.
  • Get all the latest information on European ePrivacy and understand how it impacts your business.
  • Discover best practices, strategies and techniques directly from Adobe consultants.
  • Choose from over 40 educational breakout sessions across 7 tracks to strengthen your digital expertise.

Last year’s Summit was a sell-out, so we recommend registering as soon as possible to guarantee your place.

Register now >

Partner Day: Highlights from the US & what to expect in Europe

This past March, over 300 senior executives experienced Adobe’s premier partner event at the Adobe Digital Marketing Summit in Salt Lake City. We are now geared up to bring the same momentum to London for our EMEA partners.

Partners are invited to attend Summit a day early, on Monday 14 May, to get exclusive access to customised speaking events, breakout sessions, and networking opportunities – all tailored to demonstrate how a partnership with Adobe will arm them with the products, resources, and strategies required to open up new revenue streams.

View the Partner Day agenda.

Featured speakers:

  • Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London
  • Ashley Friedlein, CEO and Founder of
  • Brad Rencher, SVP and GM Digital Marketing BU, Adobe
  • David Nuescheler, VP, Enterprise Technology Adobe
  • Bill Rusitzky, VP, Global Strategic Alliances, Adobe
  • Aseem Chandra, VP, Product Marketing, Adobe

Still not convinced? Checkout highlights from Partner Day at Summit in Salt Lake City:

Analytics & Reporting at Summit

Summit is just around the corner and is shaping up to be the biggest and best ever. Among the 40+ sessions will be a large number focused on analytics, spread across the tracks, describing how digital marketers and web analysts can use analytics products such as SiteCatalyst, Insight, and Discover to better measure, analyse and optimise digital marketing activities. Here is a brief outline of some of these exciting sessions:

Adobe SiteCatalyst 15: Advanced approaches to achieving data-driven euphoria

Session 15101
Track: Analytics & Reporting
Level: Advanced

Take advantage of cutting-edge SiteCatalyst features and advanced user techniques. Long time users will especially love the new segmentation features, which help you derive better insights from segmentation, such as understanding marketing channel relationships. This session features some dynamic industry speakers including Matthew Tod, Partner, Consulting Division, PwC and Nick Willis, Head of Web Analytics (Global), Yell.

Predictive marketing: No PhD in statistics required!

Session 16105
Track: Analytics & Reporting
Level: Advanced
SiteCatalyst, Discover, Insight

Take charge and put the power of predictive marketing in your own hands! This is a new and growing area of focus and features Adobe experts on this topic as well as Bill Gassman, Research Director at Gartner.

Analytics action heroes panel: Learn digital kung-fu from analytics masters

Session 16106
Track: Analytics & Reporting
Level: Advanced
SiteCatalyst, Discover, Insight

Always a popular session, learn best practices from digital analytics experts and evangelists at Adobe as well as Adam Greco, Senior Partner, Web Analytics Demystified and Eric Crossfield, Web Analyst, John Lewis.

The sense of time and place: Using advanced attribution in multi-channel marketing

Session 16306
Track: Media & Attribution
Level: Intermediate

Organisations struggle to optimise cross-channel advertising investments. Hear how some enterprises are using analytics to accurately attribute the impact of all advertising channels on the final conversion.

Turn social media buzz into actionable insights

Session 15601
Track: Social
Level: Intermediate
Social, SiteCatalyst

Hear how to move beyond just social monitoring, to uncovering actionable insights from social media and turning that intelligence into an effective marketing and messaging strategy.

We heard you: New innovations in Mobile, powered by the Digital Marketing Suite

Session 15701
Track: Mobile
Level: Intermediate

Mobile technology is rapidly evolving, and Adobe is leading the pack in developing innovative mobile marketing and mobile analytics solutions.

Mobile is the glue that connects digital to offline channels

Session 15702
Track: Mobile
Level: Intermediate
Insight, SiteCatalyst

Walk away with best practices for connecting and analysing mobile behaviour with offline behaviour, to understand the effectiveness of mobile channels in driving conversion, both online and in-store.

Digital governance: Defining a strategic roadmap for data-driven success

Session 16703
Track: Mobile
Level: Intermediate

Learn from a panel of online analytics experts about the challenges and triumphs they’ve experienced in fostering data-driven success within their organisations.

Social, mobile, and location analytics converge to provide new insights

Session 16704
Track: Mobile
Level: Intermediate
SiteCatalyst, Social

Long-term mobile success requires you to differentiate your mobile apps and sites with a real-time customer experience based on contextual data and insights. Learn how other leading firms are employing these strategies.

Adobe SiteCatalyst: The Essentials

Session 15102
Track: Analytics & Reporting
Level: Foundation

Even if you have used SiteCatalyst for a long time, you may not be getting the most out of your investments and maximising insights using calculated metrics, out-of-the-box reports, and dashboards.

Behaviour-based marketing: Driving conversion through personalised, multichannel targeting

Session 15103
Track: Analytics & Reporting
Level: Intermediate
SiteCatalyst, Test&Target, Genesis

To be successful, multichannel marketers must leverage and consolidate customer data across channels such as email, mobile, social and the web to deliver personalised content and improve conversions and revenue.

Introducing Adobe Discover 3: Bye-bye page pathing, hello sequential analysis

Session 16104
Track: Analytics & Reporting
Level: Intermediate

Learn about the brand new product capabilities such as visitor sequential analysis, cross-visit pathing and cross-visit participation analysis.

Tickets for Summit are going fast, so if you haven’t registered yet we recommend doing so ASAP to guarantee your place:

We look forward to seeing you at Summit!

Hear from Europe’s leading brands & digital marketing experts

We’ve been busy putting the finishing touches on the Summit agenda to bring you the very best speakers, brands and digital marketing experts Europe has to offer. Check out the details of our 7 tracks below and some of our top presenters. Make sure you visit the website to view the full Summit agenda.

Analytics & Reporting

Hear the experts reveal strategies for optimising your digital marketing campaigns. You will learn how analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content, and determine the critical inputs to achieve digital marketing success. Learn more >

Speakers include:
Adam Greco, Senior Partner, Web Analytics Demystified
Matthew Tod, Partner, Consulting Division, PwC
Nick Willis, Global Head of Web Analytics, Yell
Eric Crossfield, Web Analyst, John Lewis

Advertising & Multi-channel Campaigns

Digital advertising will be a $41B business in 2012. Return on this massive investment is more important than ever. Attend Summit to learn how to focus your resources on the most salient and impactful solutions in order to compete in this aggressive advertising landscape. Learn more >

Speakers include:
Rina Patel, Website Digital Marketing Manager, Chevrolet Europe
Chris Fensome, Paid Search Specialist, First Choice
Giles Warner, Partner, Consulting, Deloitte
Jon Beeston, Director, New Product Innovation, Adobe

Media & Attribution

As multiple media formats deploy across multiple devices, you must understand the diversity of your audiences in order to maximise engagement. Learn strategies for intelligently targeting desirable consumers and understanding more sophisticated attribution models in order to gain a better return. Learn more >

Speakers include:
Shar VanBoskirk, VP and Principal Analyst, Forrester
Michael Halbrook, Senior Consultant, Adobe
Steve Allison, Technical Evangelist, Adobe
Jamie Bill, Publishing Director, Conde Nast

Personalisation & Conversion

Increasing your conversion ratio requires improving each customer’s unique set of interactions to create relevant personal experiences. Our experts will show you how to do this, through integrated site search, dynamic content and conversion strategies. Learn more >

Speakers include:
Heloise Beldico-Pachot, La Banque Postale
Julian Brewer, Digital Commercial Director, Barclays Digital
Nick Leonard, Head of Digital Experience, Royal Bank of Scotland
Rich Page, Conversion Solutions Specialist, Adobe

Web Experience Management

Discover how WEM can build strong connections with your target audience, at work, home or on the go. Learn how to expand your digital presence, manage rich personal media experiences and launch targeted campaigns resulting in increased engagement and measurable marketing effectiveness. Learn more >

Speakers include:
David Nuescheler, VP Enterprise Technology, Adobe
Manuel Niess, Web Specialist & Internet Project Manager, UBS
Joost van Dun, IT Business Specialist, Philips
Marco Thelen, Head of Customer Experience Program, E.ON AG


Social influences all marketing activity, and organisations need to connect social activity to their business results.. At Summit, social media strategists will learn the latest trends, challenges and how leading social marketers are harnessing social media to improve ROI and extend relationships with their customers.
Learn more >

Speakers include:
Bruce Daisley, UK Sales Director, Twitter
Paul Coffey, Industry Leader, Google+
John Yi, Manager Marketing API Program, Facebook
Johnny Devitt, Marketing Technology & Display Manager, Paddy Power


Listen and learn from Adobe experts and your peers as they provide best practices, strategies, and insights for analysing and optimising your mobile marketing. Our speakers will discuss how strategies for mobile applications and websites can improve consumer engagement and monetisation.
Learn more >

Speakers include:
Nermin Hairedin, Global Head of Digital Marketing, Nokia
Åsa Iggström, Web Analytics & Optimisation Manager, SEB
Dennis Stenberg, Nordic Competitive Intelligence Manager, Eniro
Carl Sandquist, Mobile Analytics Expert, Adobe

Enter the Summit VIP Sweepstake

If you’ve already registered to attend Summit on 15-16 May, here is your chance to upgrade to a VIP pass!

Enter the Summit VIP Sweepstake and you could win:

  • Reserved seating in the VIP, executive and guest speaker row for all general and keynote sessions
  • A backstage pass to meet the band (to be announced soon!) at the Summit party
  • A shiny, brand new iPad 3

The winner will be announced on 11 May.  Don’t forget to check out the official rules. Good luck!

Enter the Summit VIP Sweepstake.

Arianna Huffington is joining us at Summit EMEA!

We’re thrilled to announce that Arianna Huffington will keynote Summit in London next month. Arianna launched The Huffington Post in 2005, and it rapidly became one of the most widely-read, linked to and frequently-cited media news sites on the internet.

Named in the TIME 100, TIME magazine’s list of the world’s 100 most influential people, Arianna has been recognised by Fast Company as one of the 100 Most Creative People in Business as well as in The Financial Times’ 50 People Who Shaped the Decade and Newsweek’s Top Ten Thought-Leaders of the Decade. Hailing from Greece, and a graduate of Cambridge University, we are delighted to have her make a rare European keynote address to speak at Summit.

Arianna will share her insights on our conference theme ‘The Digital Self’ as well as her vision and predictions for digital marketing and the lessons she has learned in building one of the world’s leading internet properties. Don’t miss this rare chance to hear from one of the world’s leading internet entrepreneurs and visionaries.

Keep your eye on @AdobeSummit for more news and announcements in the coming weeks!