Posts tagged "digital advertising"

Speakers and Sessions You Don’t Want to Miss

#AdobeSummit 2014

Regardless of which type of marketer you are – search, social or analyst – there are a slew of sessions for you at Summit this year. Below are a few not-to-miss speakers and sessions:

Digital Advertising
How search is influencing online advertising Steve Gibson of The Garage Team Mazda and other panelists
Personalization & Optimization
Transform your digital strategy with always-on optimization Sai Koppaka of Sears Holdings Corporate
Web Experience Management
Managing your business in the cloud: Top 5 considerations Patrick Virnich of Covidien and other panelists
Best practices for migrating from a legacy content management system Peter Francis of T-Mobile
Cross-channel Campaign Management
Paid, earned and owned is dead: How to make marketing work in the age of the customer Nate Elliott of Forrester
Scoring the marketing touchdown at the NFL Aidan Lyons of NFL
High stakes bet: How The Cosmopolitan of Las Vegas is building loyalty Brian Gress of The Cosmopolitan of Las Vegas
Social Marketing
Social ROI all-star panel: Harness social data like the pros Tamar Rimmon of Conde Nast and other panelists

Confirmed to attend Summit? Be sure to sign up for sessions of interest before they fill up!

Where should you focus your marketing efforts?

Marketing has changed more in the past 2 years than the last 50, or so say the 1,000 marketers we spoke to for our recent Digital Distress: What Keeps Marketers Up at Night study. The pace of change in our industry has been incredible thanks to the digital explosion. While the digital era offers marketers more avenues than ever to reach customers, it makes it so much harder. So the question is, where to focus your energies as you look ahead? Do you double down on display ads? Do you hire more social media managers? Do you focus more on personalization? How important is your cross-channel campaign management now that all the marketing segments want attribution for their particular efforts?

We get it. In a time where a customer’s digital journey has multiple touch points, it’s ALL important. Yet, it doesn’t make our jobs any easier! With Summit this year, we’re looking to alleviate the strain on marketers. Need to get ahead and simply know about social media marketing? There’s a dedicated track with a number of confirmed sessions on that, with more to come. Personalization and targeting? We have a bunch of sessions around that too.

Check out all our tracks and view the full session catalog to customize the experience to your needs, interests and experience level.

SummitTracks