Citygram Austin to Speak at Advertising Production Club of NYC’s Mobile Mayhem

The Advertising Production Club of New York is hosting Mobile Mayhem, an inspiring and educational event on October 16 from 5:30-8:30pm at the Parsons School of Design in NYC. Whether you’re a student, early in your career or a veteran in the advertising industry, this is a great opportunity to get a look at the future of mobile through the eyes and minds of industry professionals from Google, Drawbridge, Viacom, AKQA, and of course, Adobe.

Chris Perez - Citygram

One of the evening’s guest speakers is Chris Perez, Publisher of CityGram Austin, a digital-only city magazine built on Adobe DPS that brings the dining, art, design and people of Austin to life. Chris will share his inspiring story of leaving the comfort of a job at IBM to fulfill his creative dream of single-handedly starting a magazine that, in under two years, is receiving accolades like “…feels so much younger and more energetic than the typical city/regional magazine…would easily be mistaken for a commercial release from a big name publisher,” from Talking New Media. And “Citygram fights to dismantle the deficits caused by a print-minded industry,” from the Daily Texan, plus “…a fully interactive iPhone and iPad app (a beautiful one, we might add),” from Zagat.

Whether you’re coming from the classroom, a small start-up environment or a large company, be prepared to be motivated by Chris’ story and how his innovative advertising strategy has delivered substantial income and is the primary source of revenue for his business. Chris will share his method for pitching new clients and how he uses metrics to validate the importance of mobile platforms. Plus, he’ll talk about his process for building ads from the ground up that deliver a fully bespoke, interactive experience and seamlessly integrate with the aesthetic of his magazine while staying true to his clients’ brands.

If you’re in NYC on October 16, don’t miss it.

Sign up for the APC-NYC event:
http://www.apc-nyc.org

Download the Citygram Austin app

 Apple iTunes 

Google Play

Events

Comments

  • By Janey Gentile - 4:52 PM on October 8, 2014  

    Just spent 4 days at #adobeMax and #adobeDPS, CityGram Austin is exactly the kind of product I will be launching. Thanks for the blog. My partner and I will be attending this event because of your blog. We r anxious to talk with your team to get started!

  • By James Levin - 11:02 AM on October 8, 2014  

    Looks like a great event with a great cast of characters and lot’s to learn/share.