Product Manager Steve Forde shares his thoughts on After Effects and the motion graphics/visual effects market.
The After Effects team’s own Todd Kopriva put a great post on the team blog about the top feature requests we hear from folks and some context to things that have already been shipped in After Effects. Here’s the link: Top Feature Requests for After Effects in 2012
I thought I would add a little colour to the conversation around a few specific things.
1: When is After Effects going to get ‘nodes’ – like Nuke.
I hear this from folks who use both applications. Folks are passionate about which tools they use to accomplish creative tasks, and as some move between different applications like After Effects and Nuke, they tend to ask one tool to become more like the other. Here’s my opinion on the matter (remember – just my opinion!) – After Effects is a CREATIVE motion graphics and VFX tool (strength = timeline). Nuke is a procedural compositor (strength = nodes). Frankly – the Foundry has done some great work with their tools IMO and did so because they focus on their strengths.
Therein lies the point. After Effects is strong because we continue to focus on its strength (animating / compositing elements and movement over time). In fact, it’s why I believe that the applications could work even better together in the future vs. one application trying to become the other. By taking this approach, After Effects has a ton of innovation to offer in the future with the timeline being its core.
Now this isn’t to say that we can’t improve organizational capabilities within After Effects in support of the timeline, but our view will always be to ‘go from idea to comp as quickly as possible’ with a focus on creativity.
2: After Effects on Linux – When?
My colleague Todd has written on this topic in many places recently, but thought I would throw in my $0.02 on the subject as well. First – we realize and understand that there are a few VERY passionate individuals who feel we (Adobe) should be porting our software to Linux, After Effects included. Obviously there are development, testing, support and delivery ramifications of doing so. I will also state that I have NEVER seen any evidence to support some of the crazy accusations I have seen on the interwebs that we (Adobe) are somehow paid to NOT deliver on Linux. (Sorry zealots – it just ain’t so)
Frankly, not porting After Effects to Linux is a business decision – pure and simple. There is no data (rants on the interwebs don’t count as data) to support that porting to linux would be a sound business decision. I realize other companies that provide software on linux have data that supports their development, testing, delivery, support AND business model. From our perspective and how our business operates, it just doesn’t add up.
That isn’t to say we are saying ‘never’, but it does say that until it becomes a sound business decision (and real data proves it) – it’s not very likely.
I truly believe in transparency and open debate (civil discourse please), and wanted to give you some idea of how we prioritize.
Oh blog – how I have ignored thee. Been slammed over the fall with some exciting new stuff that I can’t share right now – but suffice to say, me poor blog was feeling a little attention starved.
Well, to start my salvation – thought I would post about this cool article over at studio daily. Short story – HEAVY Ae workflow that switched over to Pr from Final Cut. Cool stuff.
Just a quick note that we will be showing off Ae and Pr CS6 at user groups in both NYC and LA over the next month.
Los Angeles – May 15th:
NYC - May 31st:
Please come up and say hello if you can make it to one of these events!
This year marked my 11th NAB (thats enough trips to Vegas for 11 lifetimes ;)), and OMG – wow. We had so many folks at the Adobe booth, NAB officials had to ask us to disperse the crowd due to fire regulations. Interesting problem to solve!
All in all though – I couldn’t have been happier with the response to Ae CS6 along with Pr and the rest of Production Premium CS6. Listening to professionals and building software that meets their needs is paramount, and I’m ecstatic that this approach has been validated a million times over with CS6.
To that end – I’m also SUPER excited to be a part of an announcement tomorrow (Monday, April 23rd) around CS6 and Creative Cloud. Here’s the link:
Hint: There’s lots of cool stuff – BUT – there is a jaw dropper I can’t wait to see what people think.
Wow. What a year. All I can say it has been an absolute BLAST putting together Ae CS 6 with the team in Seattle, as well as working with the rest of the whole Professional Video crew here at Adobe. After Effects CS 6 (along with the rest of Production Premium) is huge, dramatically different and to me – insanely cool. Here’s the link with more detail:
This is just a start. NAB starts soon and over the next week you are going to get a ton more detail on everything thats coming. In the meantime – check out the intro videos as well as the ‘What’s Inside’ links in the right hand column on the CS 6 reveal page.
Personally, this past year has been killer rewarding. I get to work with fantastic folks all over the planet, and the end result… you finally get to see NOW.
SUPER excited to announce that I get to share a stage with Steve Wozniak, Rob Legato and Vince Brisebois at NAB this year.
I think we are going to have some real fun talking about the future of technology and creativity with two of the most brilliant minds in their respective fields. In case you have been living under a rock – Steve Wozniak helped create something called the personal computer when he co-founded a little company called Apple. Steve is now the Chief Scientist at Fusion-io, and will be talking about a huge advance in technology that will impact our entire industry.
Rob Legato just won his second Academy Award for Visual effects this year for the fantastic Martin Scorsese film – Hugo. Rob will be discussing how he feels these types of advances in technology will fuel the next generation of film and creativity.
Vince Brisebois and myself will be talking specifically about those advances and how you can use them. I’m also killer excited because it will be the first time in public that I get to explain what I believe to be one of the biggest advances to Adobe After Effects in over a decade.
If you are going to NAB – you will NOT want to miss this.
Here’s the link to check it out: