AFTEREFFECTS

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Revealed: The next version of After Effects

This year marks my 12th NAB. One thing that makes this time of year completely cool – it’s like new years eve for the production industry. I’ve been around for a few of these now – and I must say that this one is by far one of my favorite. This year we are doing a huge sneak peek and revealing what’s coming to the next versions of the Adobe professional video and audio tools.

After Effects CS6 was a gargantuan release. The 3D Camera Tracker brought complex camera tracking to everyone, and the global performance cache brought performance improvements where it mattered most – previews. We knew going into this next release that topping it would not be for the faint at heart.

I can say with complete confidence that not only did we top it with what’s coming to the next version of After Effects – we set a new standard I don’t know that we can match again – EVER. We listened to you intently and redesigned stabilization with the Warp Stabilizer VFX. We delivered a completely revamped approach to the previously mind-numbing task of rotoscoping, and made it not just fun to do, but made the technique work on footage that is just frankly ‘un-roto-able’. Look for the Refine Edge tool to see what I mean.

To top it, we saw that After Effects artists work with Cinema 4D as passionately as they do with After Effects. We looked at current workflows with our friends at Maxon and decided to integrate After Effects and Cinema 4D in a completely new way. I think the workflow advantages are not just dramatic, but completely empowering. Think 600 creative decisions in the new way of integration with no penalty – vs. 10 with the current workflow today.

Although the next version of After Effects isn’t available now, we’re offering a NAB Show special to get 40% off your first year of Adobe Creative Cloud membership (only $29.99/month), and you’ll automatically get these new features as soon as they are available.  You can check out upcoming top features coming to the next versions here.

Overall – I am extremely proud of this next release, and can’t wait to hear from you what you think. Happy NAB folks.

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Act of Valor Premiere

This is cool – Act of Valor, worked on by longtime Adobe partners Bandito Brothers had a fantastic premiere in LA this week:

Here’s also a video from the premiere:

Act of Valor premiere (Navy SEALs) from Adobe professional video on Vimeo.

S.

Adobe founders remember Steve Jobs

Adobe’s President and CEO Shantanu Narayen, along with Adobe’s Co-founders and Co-chairmen of the board, John Warnock and Chuck Geshcke on the passing of Steve Jobs.

Adobe Co-founders and Steve Jobs

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Throughout its 20-year history, After Effects has inspired many. Read their stories here.

How has After Effects inspired you? Tell us your story.

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