Flash Access is gaining momentum with content/service providers, and is coming to mobile devices, including Android tablets and other mobile platforms, in the second half of 2011. This will extend the opportunities for monetization of premium content to more points of playback and will help consumers enjoy premium content on (most of) their favorite devices.
Flash Access is a studio-approved content protection solution for content monetization. It is part of the Flash Platform, enabling seamless access to premium video content with rich interactivity and multi-screen support. Other content protection solutions work primarily as silos, offering content only on certain devices or from certain content providers. With the Flash Platform, the same content can be deployed across multiple screens.
In the few months since Flash Access launched in mid-2010, there has been strong adoption worldwide, which is now supported on well over 85% of all Internet-connected computers. In a previous post, I mentioned that Flash Access protected content was also supported in AIR for TV, the Flash-based application framework and runtime that has been optimized for Internet/Smart TVs and broadband-enabled BluRay players. Now with the announcement of upcoming support for mobile, content providers will be able to target over a billion multi-screen devices from dozens of manufacturers with a single back-end.
I often get asked who is using Flash Access. The answer, of course, changes quickly as there has been rapid adoption. So far, content providers have deployed services offering premium video from Hollywood blockbusters to independent films, with additional uses in enterprise, government and education sectors. Use cases include streaming, download and even peer-to-peer, with monetization through a combination of rental, electronic sell-through and subscription in addition to advertising-funded models.
In addition to working directly with content providers (see some below), we have also been working closely with our partner ecosystem to enable a faster time to market and ease of integration. A number of service providers, from Content Distribution Networks (CDNs) to Online Video Platforms (OVP) have entered agreements to support Flash Access as a hosted option integrated into their infrastructure, thus allowing their customers to easily leverage the robust content delivery made possible by Flash Access. Some of these partners include Akamai, Brightcove, Limelight, Neulion, Origin Digital and thePlatform.
Here are a few really cool examples of companies using Flash Access today. We’ll be showcasing Flash Access at the Adobe booth at NAB, feel free to stop by. If you have licensing enquiries, please visit our licensing portal or email firstname.lastname@example.org.
VUDU has licensing agreements with every major movie studio and dozens of independent and international distributors to offer a large library of movies, including the largest 1080p library of video on-demand movies available anywhere. VUDU is a subsidiary of Walmart.
“VUDU delivers the best streaming movie experience available on more than 300 devices – from HDTVs and blu-ray players to the Playstation 3. We are also working with Adobe to support Flash for PCs and Macs using Flash Access,” said Edward Lichty, VUDU’s General Manager. “We’re looking forward to expanding our collaboration with the upcoming release of Flash Access for mobile devices, which will ultimately enable us to deliver our best-in-class streaming service to consumers on the go.”
SundanceNow is the place to watch independent films online. Instantly watch HD streaming video of new releases and hard to find films from around the world.
“Our clients take their commitment to content creators very seriously,” said Marc Sokol, Executive Vice President, Marketing and Business Development at Neulion. “In choosing Flash Access we are giving content owners, like those showcasing their amazing independent films on SundanceNow, the confidence that their content will not only be securely delivered but also properly monetized through our service, no matter which device our customers choose to watch on.”
Voddler is an online video service based in Scandinavia and an early adopter of Flash Access. They have successfully integrated Flash Access with their distribution infrastructure and their AIR-based application. This allowed Voddler to secure content from content owners like Walt Disney, Paramount, and Sony Pictures.
“For both free and pay-per-view options, we have to reassure our partners that their content is properly monetized,” Anders Sjöman, vice president of communications for Voddler. “Adobe Flash Access helps safeguard our growing catalog of 3,300 titles and supports a variety of business models.”