In this series, we’ll look deeper into some of the projects on Behance.net that were especially admired in our community. Coming Soon is a Belgian based design and branding studio. Their other projects include chalk-drawing branding for Jameson Whiskey as well as an exploration of what goes into producing a 3-D Comic. We spoke with them about her recent project, Emotion Series, a collection of expressive portraits for a cultural center.
What was your inspiration for this project?
One of our clients is a cultural center in Belgium and we did a full rebranding for them, from logo to magazine and website. For over 3 years we have been doing the campaign images—the concept is culture with impact . Every year we make a new series of 5 images. This year we wanted to work with pure emotions: emotions people feel when they go to the cultural center during a concert or performance.
“For over 3 years we have been doing the campaign images—the concept is culture with impact . Every year we make a new series of 5 images. This year we wanted to work with pure emotions: emotions people feel when they go to the cultural center during a concert or performance”
Can you describe your process in creating this project?
Since we were working with emotions we had to find nice characters. We did a casting, where we selected 30 people from a group of 200. We shot the photographs over three days. We even picked up people from the street in the end, like they do on street castings.
Did you expect it to be as popular as it’s been on The Behance Network?
We never expected that. It’s really nice to have our work be so well appreciated.
Do you feel that this project is “done,” or is there anything you’d like to improve on or change in the future?
Because it is a series, we can always add people and images. We have chosen Bert Heynen as a photographer; he’s really good at capturing emotions in a unique way when shooting portraits.
Did anything interesting happen as a result of the success of this project? (fans contacting you, job opportunities, blogs picking it up, etc).
We sometimes get kind messages on Facebook and via email! In this case, the customer was definitely very happy.