Earth Month Tip: Managing Energy Use

We’re sharing one tip each week this month in honor of Earth Month. Last week we focused on water conservation and this week is all about energy reduction. Share your favorite green tips with us on social media using hashtag #EarthMonth.

With more than 11,000 employees and over 3 million square feet of real estate around the world, Adobe pays close attention to our energy usage. We have cut our electricity usage by 50% since 2002 which has helped us to achieve carbon neutrality at our owned North American facilities by 2014 – one full year ahead of our goal.

Our main goal is to sustainably manage our business. To that point we rigorously explore ways to reduce our energy and water consumption and to offset 100% of our Scope 1 and 2 emissions from our North America operations through the purchase of renewable energy credits and emission reduction credits to help develop wind farms and landfill biogas plant projects.

While energy reduction is important to Adobe, strength lies in numbers – our impact will be even stronger if we all commit to reducing our energy usage. Here’s an easy way to make a big difference: replace all your incandescent bulbs with LED lights.  An LED can last up to 30 times longer[1], it will use up to 75 percent less energy and you’ll save hundreds of dollars over the life of a single LED[2].

energy_conservation_final
Did you know?  If every American home replaced just one incandescent bulb with an ENERGY STAR rated light, we would save enough energy to light 3 million homes for a year, cut about $680 million in annual energy costs, and avoid releasing 9 billion pounds of greenhouse gas emissions annually – equivalent to taking approximately 800,000 cars off our roads every year.  This is just one way everyone can reduce their energy use.

What are you doing to save energy? Share your insights, photos and tips for us on your social channels using #EarthMonth.

Vince Digneo is Adobe’s sustainability strategist.


 

Lightroom Goes Mobile with New iPad Solution

NOTE: This is cross-posted from the Creative Cloud blog.

LRMobile-300x292We’re thrilled to announce the availability of Lightroom mobile, an extension of the photography workflow designed specifically for a mobile experience. Beginning today, you can get Lightroom mobile from the iTunes App Store and seamlessly connect your desktop workflow to your tablet (you will need the Lightroom 5.4 update for Mac or Windows).

In Lightroom mobile you can:
• Edit and organize images anywhere, anytime on your iPad*
• Enhance everything from smartphone photos to raw images from DLSRs using powerful and familiar tools
• Automatically sync all mobile edits with Lightroom 5 on your desktop
• Easily share your photos

Lightroom mobile is available to Creative Cloud complete, team, student and teacher members, and to members of the$9.99/month Photoshop Photography Program. If you’re already a Creative Cloud member or Photoshop Photography Program subscriber, Get Started Now. For more details and the FAQ visit the Lightroom Journal blog.

With Lightroom mobile, your photography is going places.

*iPhone version is coming soon.

Adobe Announces Primetime 2.0; Drives TV Everywhere Forward

Our team has been busy at The NAB Show in Las Vegas this week and we’re excited to announce some major updates to Adobe Primetime – the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. This latest release of Adobe Primetime takes advantage of the latest industry innovations and introduces new capabilities that drive strong viewer engagement and greater flexibility for monetization.

With Adobe Primetime 2.0, broadcasters and pay-TV providers can tap into a new cloud ad insertion service (available today) to insert ads into live, linear and on-demand content across any platform/device. We also unveiled Concurrency Monitoring as an extension to our Emmy award-winning Primetime PayTV Pass service, allowing customers to manage the number of streams accessed across each device. Aside from desktop operating systems, SmartTVs, Android and iOS devices, Adobe Primetime 2.0 now supports XBox 360 gaming consoles and Roku devices.

Additional capabilities in Adobe Primetime (coming later this year) being demonstrated at The NAB Show include support for MPEG-DASH and the new ultra high definition television (UHDTV) standard, which will allow media companies to deliver content across 4K enabled SmartTVs and other IP-connected devices. Check out our full announcement for all the details.

A Preview of 4K UHDTV Support, Powered by Adobe Primetime

A Preview of 4K UHDTV Support, Powered by Adobe Primetime

It’s been a year since Adobe Primetime launched at The 2013 NAB Show and it’s now been adopted by major customers worldwide including Comcast, NBC Sports, Turner Broadcasting, Tennis Channel, and M6 RTL Group – and has supported massive events such as the Sochi Olympics for NBC Sports. The latest customer wins include Shaw Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB) and World Wrestling Entertainment (WWE) have started using Adobe Primetime to deliver live and on-demand video content across desktops and XBox 360 gaming consoles.

If you’re at The NAB Show, stop by the Adobe booth (#SL3910 in the Lower South Hall of the Las Vegas Convention Center) to see a demo of the latest innovations in Adobe Primetime coming to a screen near you!

Earth Month Tip: Water Conservation

We’re committed to strengthening our communities, which means improving our own sustainability efforts and empowering those around us to do the same. That’s why, in honor of Earth Month, we’re sharing one tip a week to help us all be a little more green. Coming off of World Water Day, this week we’ll focus on how to decrease our water usage.

At Adobe, water conservation has always been important to us, but it’s especially crucial right now as California experiences what some consider to be one of the worst droughts in 500 years.

Since 2000, we’ve implemented measures to reduce water consumption in our buildings by 62%, including the installation of low-flow faucets, waterless urinals, drought-resistant native plants and drip-irrigation systems. Recently, we turned off our San Jose outdoor water fountains to help improve local water flow. Looking forward, we’re now evaluating ways we can increase our water recycling, recapture rain water, reclaim our own waste water, and use recycled water from the cities where we operate.

To make real impact, we need to increase awareness and encourage action. According to the EPA, fixing household leaks could save the average American family 10,000+ gallons of water per year, which is the equivalent of more than 270 loads of laundry.[1] Perhaps fixing that leaky faucet has suddenly moved to the top of your to-do list? Whether you own or rent, it’s a good idea to check your plumbing fixtures and irrigation systems once a year, repair leaks as they occur, and replace old fixtures with new water-saving ones.

Water Conservation

What are your favorite water conservation tips? Share them on your social channels using #EarthMonth. Take pictures and videos demonstrating how you’re conserving water. Tell your friends and family to get involved, too. After all, water is the basis of all life on Earth.

My First Step

Oredola Kayode is an AYV Scholarships recipient from Lagos, Nigeria. She participated in AYV at Media Concern Initiative, Oredola is currently studying Psychology at Covenant University in Ota, Nigeria.

Kayode_1st post_photoHi everyone,

I’m Oredola Praise Kayode. Wow! This is my first blog post. This is my first year in the university, and I must say it’s not really as easy as it sounds.

I remember when I resumed, it was a really different train ride. Registration at school was the toughest thing ever and went on for three days. I had to stop in between to attend the Adobe Summit in California and upon return, concluded registration for another week.

Waking up for early morning classes is another task, but I thank God for my roommates. It’s taking getting used to school norms like compulsory corporate dressing, lights out, signing of roll call and compulsory attendance of chapel services. The difference in the social life is a story for some other post, trust me, I just didn’t get it. By the way, I attend a Christian university.

Proudly, I have to say I’m studying psychology. Though we are still in the introductory part of the course, I love it. Currently taking 12 courses which include my program and general courses and I love all my lecturers, but if I were to choose who inspires me the most, I would have to say Dr. Adejumo, who teaches Statistics. He is the most intelligent, unpredictable, ironical, amusing and mind blowing personality I have ever met. He not only inspires me, he challenges me. He constantly reminds me how practical psychology and statistics are and challenges me to open up my mind for learning. Whenever I see or listen to him, he reminds me that I have so much to learn.

School schedule is hectic but I like the fact that it allows me personal time to brood and develop my creativity. I have written over five poems just in the course of the semester and am also a member of a dance group. I have also been learning a lot from some video producers and photographers and realized that most people use Adobe software like C6, for editing and finishing most of their productions. This exposure got me thinking on a particular project I would like to produce, although for now, I don’t know if I should focus on the challenges that freshmen face in the university or focus on creating a kind of dance video, or pick any of my poems and do a media piece on it. Maybe, you all can help me decide; please leave a comment if you have any suggestion.

To be honest, if planning or getting ready to go to the university or further education in any way, getting priorities right and knowing what you want is vital as so many things can distract anybody who doesn’t have set priorities, discipline and diligence. Let your unique creativity show and never be afraid to face your fears or show what you got, no matter how scared you feel.

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