Adobe to Acquire Omniture

In big news on the corporate front….On Tuesday, Sept. 15, Adobe announced it intends to acquire Omniture (Nasdaq: OMTR)) for approximately $1.8 billion. Based in Orem, Utah, Omniture was founded in 1996 and today is a recognized leader in Web analytics and online business optimization. Omniture marks Adobe’s largest acquisition since the company bought Macromedia for $3.4 billion in 2005.

The acquisition will further Adobe’s mission of revolutionizing the way the world engages with ideas and information. The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow — with optimization capabilities embedded in the creation tools — will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers, advertising agencies, publishers and e-tailers to achieve greater ROI from their digital media investments and improve their end users’ experiences.

The transaction is expected to close during Q4 of Adobe’s FY 2009. Once the deal is finalized, Omniture will become a new business unit within Adobe under the leadership Omniture CEO Josh James; Josh will join Adobe as senior vice president reporting to Adobe CEO Shantanu Narayen.

Click here for the official Press Release, FAQ and Corporate Facts-at-a-Glance.