Adobe and Omniture: Day 1

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Today marks a very important milestone for Adobe – the close of our acquisition of Omniture. Congratulations to everyone at Adobe and Omniture who helped make this combination a reality.


With the acquisition officially closed, we will now begin work on key product integrations to deliver an unmatched solution for “completing the loop,” from content creation through optimization. We have some exciting plans for delivering greater ROI to publishers, advertisers, designers and developers: integration with the Flash Platform, integration with the Creative Suite tools, and integration of Omniture solutions into our multi-screen strategy to name a few.

At the same time, we will continue to invest in the Omniture business and its success as a standalone offering. Josh James is heading up the new Omniture BU, and I expect the business to continue to thrive with the additional geographic and vertical market capabilities that Adobe brings.

Some people have called the combination of Adobe’s content creation tools and ubiquitous clients with Omniture’s web analytics, measurement and optimization tools the “marriage of art and science.” I would like to thank all our customers and partners for their enthusiasm about this “marriage.” We look forward to providing you solutions that will make the most of the amazing content and applications you are bringing to the Web and across devices.

Note: Visit the Adobe-Omniture acquisition page for more information.[/tp]