Adobe and Omniture: Day 1

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Today marks a very important milestone for Adobe – the close of our acquisition of Omniture. Congratulations to everyone at Adobe and Omniture who helped make this combination a reality.


With the acquisition officially closed, we will now begin work on key product integrations to deliver an unmatched solution for “completing the loop,” from content creation through optimization. We have some exciting plans for delivering greater ROI to publishers, advertisers, designers and developers: integration with the Flash Platform, integration with the Creative Suite tools, and integration of Omniture solutions into our multi-screen strategy to name a few.

At the same time, we will continue to invest in the Omniture business and its success as a standalone offering. Josh James is heading up the new Omniture BU, and I expect the business to continue to thrive with the additional geographic and vertical market capabilities that Adobe brings.

Some people have called the combination of Adobe’s content creation tools and ubiquitous clients with Omniture’s web analytics, measurement and optimization tools the “marriage of art and science.” I would like to thank all our customers and partners for their enthusiasm about this “marriage.” We look forward to providing you solutions that will make the most of the amazing content and applications you are bringing to the Web and across devices.

Note: Visit the Adobe-Omniture acquisition page for more information.[/tp]

Shantanu Narayen, President and CEO

Preserving the status quo is not a winning strategy. As Adobe CEO, this core belief drove Shantanu and his leadership team’s successful transformation of Adobe, moving its creative software franchise from the desktop to the cloud, while creating and leading the explosive digital marketing category. He is passionate about building and empowering teams to drive product innovation and scale Adobe’s business globally, while advancing the company as a respected global brand and corporate citizen. Originally from Hyderabad, India, Shantanu has an undergraduate degree in electronics engineering, a master’s degree in computer science, and an MBA from UC Berkeley. He is a member of the Pfizer and U.S. President’s Management Advisory Boards and was named one of the world’s best CEOs by Barron’s magazine in 2016. If Shantanu were not at Adobe, he would be a professional golfer.

Shantanu Narayen, President and CEO