As young college students at BYU, my friend and I started a small company with a big goal. We knew we had entered a promising space and set a goal to become a billion dollar company. I’m proud of what Omniture has accomplished so far, but we’re not done yet. Far from it!
We can’t wait to begin the next chapter of our journey by joining together with Adobe to bring even more value to our customers. Omniture has been a strong Adobe partner for years. By joining forces, we will now be able to leverage Adobe’s content creation expertise and the ubiquity of its technologies to help our customers better understand how their investments are paying off. For years our customers have been asking us how to more effectively measure Flash, mobile and video content. This “marriage” with Adobe will make it easier for our customers to do just that. And as a result, our customers will deliver more engaging and relevant experiences, content, and applications – ultimately realizing improved return on investment on all their Web and digital media investments. The possibilities are endless, and that’s what excites me!
As Shantanu mentions in his post, we will now begin work on key product integrations to deliver our customers innovative solutions for both the current and future Web. Together with Adobe, we’re committed to providing the same high level of service Omniture is known for. Look for us to continue to push boundaries in the digital marketing space. I would like to once again thank our customers, partners and employees for their enthusiasm and support. I look forward to the exciting innovations our joint efforts will deliver!