Interesting report published this morning by SoDA (the Society of Digital Agencies) about the current state of the digital marketing industry — increase in online marketing spending, new and emerging trends, as well as uptick in jobs in 2010.
Surveying more than 1,000 industry professionals — with more than 30% of those surveyed from traditional ad agencies and corporate brands — the 2010 Digital Marketing Outlook also reveals the most sought after technical skill sets.
- Adobe Dreamweaver and Adobe Flash dominating along with other popular technologies like HTML, CSS, ActionScript, WordPress and Drupal.
- 75 percent of survey respondents indicating Adobe Flash as the most important tool for their organization
- Flash remaining the No. 1 skill that nearly 80 percent of respondents will look for when hiring new staff this year
- More than 50 percent say Microsoft Silverlight is not used in their organizations while only seven percent consider it an important technology
The full report can be viewed here.