Rob Tarkoff at CeBIT

Rob Tarkoff, SVP and GM, Business Productivity Solutions, delivered Adobe’s first ever keynote address at CeBIT March 3.

In his keynote, “The Customer-Driven Enterprise: Changing Enterprise Software, One User at a Time,” Rob talked about how enterprise software today is failing to deliver engaging customer experiences. He described a new class of enterprise applications driven by customer needs and expectations and showed several customer demos including Impuls, Generali, DirectGouv, and the French Railways to demonstrate this point.

Watch the replay of Rob’s keynote here!