Today WIRED, a Condé Nast publication, had its new digital edition approved – and it is now available on Apple iTunes App Store for iPad. This new digital publication, WIRED Reader, is a collaboration between Adobe and Condé Nast, home of some of the most widely read and beautifully designed print publications on the planet. Vogue, Vanity Fair, GQ, The New Yorker and my favorite – Brides magazine – are just some of their other flagship publications.
The aim of our work with WIRED is to set an industry benchmark in what readers and advertisers should expect from a digital publication.
This joint effort goes some way to delivering on Adobe’s vision around digital publishing. Firstly we have created an enhanced viewing experience that readers will pay for. Secondly WIRED showcases a new paradigm for brand advertising that exceeds what can be viewed on the printed page. And it’s all produced via a publishing workflow that begins in Adobe InDesign CS5 and can output to print, web and now a stunning new magazine format.
We’ll have some more details on our emerging digital publishing workflows in the next few months but in the meantime check out a cool video that showcases the WIRED Reader and Dave Dickson’s thoughts on our Digital Publishing blog.