Acrobat Takes Gold!

effie_logo_900x506While the World Cup winners are still a few vuvuzelas away, Acrobat has captured gold at the 2010 Effie Awards for its dynamic PDF work with ESPN on the NCAA’s Ultimate Tourney Guide.

Enabling fantasy basketball fans to become the most valuable players in their offices, users experienced the many dynamic PDF capabilities of Acrobat throughout the tournament. Instead of offering the static tournament bracket for download, ESPN used the Adobe Acrobat 9 interactive PDF format to dynamically update the desktop file with real-time feeds of news, video and game results during the NCAA tournament.

Besides taking gold in Effie’s Media Innovations category, the Adobe Acrobat 9 collaboration with ESPN and the NCAA resulted in 229,275 PDF downloads and 22,794 Reader 9 downloads.

Experience Acrobat 9 yourself to see what all buzz is about by downloading it here.


  1. Gemma

    That was really great. Congrats to the Adobe Acrobat 9 for winning the gold. I don’t have any against that they won that award. They are indeed amazing and just by reading your review I could tell they did the best presentation. I also did experience it and yes, they just deserve to win the gold. By the way, nice post review.


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