Today Adobe announced that we have signed a definitive agreement to launch a public tender offer to acquire all of the publicly held registered shares of Day Software, a market leader in next-generation Web Content Management (WCM), based in Basel, Switzerland.
This acquisition represents a significant market opportunity for Adobe to help organizations transform themselves by enabling them to create, manage, distribute and monetize content while optimizing the web experience for their customers. With the addition of Day to our enterprise portfolio, we will now be able to deliver on our vision of the web as the hub of customer interaction and help our customers create greater differentiation and brand loyalty.
The combination of Day’s next-generation WCM software with Adobe’s enterprise solutions for delivering rich experiences, establishes a platform for our customers to transform their online experiences. The addition of Day’s Web Content Management, Digital Asset Management and Social Collaboration solutions to our customer experience management portfolio (including LiveCycle, Adobe Connect and Flash Platform in the enterprise) will help customers realize the full potential of the web in acquiring, servicing and retaining their customers, without disrupting their existing IT infrastructures.