Ed Van Siclen, VP of Technology and Solutions Partners urges an “outside-in” approach

Ed Van Siclen, VP of Technology and Partner Solutions discusses a much-needed new way of looking at enterprise applications. The post, titled “From Inside-Out to Outside-In” talks about the next generation of enterprise applications and the confirmation from our partners that applications need to be built from the customers’ point of view.

Tell us what you think of customer experience management and approaching applications from the “outside-in.” Go to Adobe’s Experience Delivers.