Adobe Unveils New Digital Museum

Digital Museum

Digital Museum

Adobe breaks new ground on the Web today with the official unveiling of the Adobe Museum of Digital Media.  It’s a first-of-its-kind, all-digital museum created to showcase all forms of digital art and media.  The project has attracted world-class creative and curatorial talent – the inaugural exhibition is by American artist Tony Oursler and curated by Bard College’s Tom Eccles (the same curator who brought the amazing waterfall installations by Olafur Eliasson to New York last summer).

The vision for the museum is to celebrate digital media and the artists who are embracing and exploring its limitless possibilities.  The venue invites visitors to thoroughly explore the interactivity, lack of physical boundaries, and 24/7 availability of the online world.  Check it out and let us know what you think.

Last night, Adobe hosted a VIP launch celebration in New York at The Standard Hotel’s High Line Room leading up to the 12:01 Eastern official Museum launch.  Nearly 200 digital artists, museum curators, collectors, media, and other art world luminaries turned out to mingle over cocktails with Tony Oursler, Tom Eccles, and other members of the visionary team responsible for the museum while experiencing a first-hand preview of Tony’s mesmerizing exhibit, Valley. It was a standing-room-only crowd.

This project has been a long time in the making and I want to offer my thanks and congratulations to the many people who made it possible.  In addition to Tom and Tony, I’d like to highlight the amazing creative work of our in-house Adobe team; Goodby, Silverstein and Partners under the leadership of Rich Silverstein; Filippo Innocenti, co-founder of Spin+ (architecture); and unit9, a London-based design firm, led by Piero Frescobaldi.

At its core, Adobe has always been about catalyzing creativity.  That’s why we come to work every day.  We feel so fortunate to have the opportunity to bring a museum featuring ground-breaking digital media to the world.   Please visit us andbecome a member (it’s free).

Adobe Museum of Digital Media

Rich Silverstein, Steven Estok, and Ghiora Aharoni, looking at Tony’s exhibit, “Valley”

John Travis, Tom Eccles, Rich Silverstein, Tony Oursler, Piero Frescobaldi, and Filippo Innocenti at yesterday's launch event

John Travis, Tom Eccles, Rich Silverstein, Tony Oursler, Piero Frescobaldi, and Filippo Innocenti at yesterday’s launch event


  1. ignacio galdames

    at last! i was waiting for it so much time.
    i think it take back the art to the digital, instead of the traditional advertising approach of the media.

    what if Dalí , or Picasso where alive today, what kind of work would have they done in the digital era, where almost everything can be achieved from a home computer.

    it amazing, the only problem its the registration, but it works fine, even with a medium-slow band-with

  2. stevodevo

    Poor experience on Mac using “square” Flash player. On FF it loaded to 99% and stopped. On Safari it hung at 50%. It loaded on Chrome but load times (DSL connection) for each segment were reminiscent of the 90’s (aka “skip intro”). If this is the future then we haven’t moved much beyond the past. I thought the concept and art was gorgeous though. More work needed for people who don’t want to wait on content to appear.

  3. Smitty

    Online Digital Museum… “the changes in society ever transforming into a network of exceptionally talented works of art created by brilliant mind”

    Can’t wait to check it out!

  4. ProDesignTools

    Been waiting patiently for the big opening and really love the “feel” of the new space… it creates an appealing futuristic atmosphere, almost like cinematic science fiction.

    Thank you.

  5. nelmat

    The museum doesn’t appear to be working, it always stalls at 88% of loading – i’ve tried all browsers on my mac – no joy. Also the same issue on windows 7, all browsers…

  6. Ann Lewnes, SVP Global Marketing

    Thanks much for the feedback and apologies for the inconvenience. Please know that we’re working around the clock to optimize the load time/process. While the performance is getting better, we’re not there just yet — we’re striving to provide a superb experience, and we’ll keep working till we get it right. As with the opening of many new museums, there are often details to iron out post launch. We look forward to updating you on the museum’s progress, new projects and initiatives in the coming weeks.

  7. Lonnie Frey

    Only less than 2 years later, everything loads quickly. What a beautiful concept and masterful execution!
    I’d like to create a virtual museum for my grandfather’s 1924 hand-crafted layer poster artwork. It would be easy to do in Adobe Photoshop, using Layers. (I can visualize it but I don’t have the skills to actally do it.) Moreover, I bet Saks Fifth Avenue could be interested in replicating, in the real world, Hales Layer Poster art which was displayed in their windows from May to September 15, 1924.

Ann Lewnes, Executive Vice President and CMO

Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in Adobe’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. In 2015, Ad Age named Ann to The Creativity 50, a list honoring the most creative people of the year. Despite all this, she still watches too much TV. If Ann were not at Adobe, she’d be a roadie for a band.

Ann Lewnes, Executive Vice President and CMO