Flash Player 10.1 Now at 85% Penetration

The December 2010 Flash Player penetration study is in:

– 85.3% of people in mature markets are using the current version, Flash Player 10.1
– 87.4% in US/Canada and 86.2% in Europe
– 82.4% in emerging markets

The September 2010 Flash Player 10.1 penetration numbers broke all the previous rate records with 74% mature market penetration in just 3 months. The December 2010 study validates those statistics: as FP 10.1 penetration in mature markets is now over 85% and over 82% in emerging markets. At this rate, Flash Player 10.1 is expected to be at over 90% penetration before summer.

Visit the Flash Player team blog for more details on why we perform the studies, how they are completed, and why they are so important to developers.

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Matt Rozen. @mattyroze

Matt is director of brand publishing at Adobe. His team creates content (articles, videos, podcasts and more) for Adobe’s primary editorial site, helping groups across the company tell their product and customer stories in ways that best serve the brand narrative. Previously, Matt led Brand Social Media and he still consults on creative programs and experiences to grow community and affinity.

Matt Rozen. @mattyroze