New Web Experience Management Solution will Transform Digital Experience

Today we announced the immediate availability of a new Web experience management solution, a significant milestone in delivering our Customer Experience Management (CEM) platform that powers immersive, multi-channel experiences, transforming how enterprises engage, sell and service their customers. A key component of the CEM platform, the Web experience management solution enables businesses to leverage new mobile devices and social communities to extend marketing reach, drive brand engagement, and increase conversion rates of today’s digital consumer. It incorporates new product enhancements to CQ5 from Adobe, including new modules for mobile and marketing campaign management as well as new integration with Adobe® Online Marketing Suite.

The launch is evidence of rapid integration of the Day Software acquisition and highlights strong momentum in delivering fully unified solutions that enable customers to better integrate their Web presence with business applications and unlock the value of multi-channel communications.

CQ5 is the only unified suite of content management tools including Web content management (WCM), mobile, social collaboration, marketing campaign management (MCM) and digital asset management (DAM) applications. CQ5 adds the capabilities of Online Marketing Suite, allowing businesses to deliver more targeted content to identified segments and transform a website from a general communications platform into a focused vehicle for lead generation and revenue acceleration.

Rob Tarkoff, SVP and GM, Digital Enterprise Solutions Business Unit, shares the significance of this announcement on Experience Delivers and discusses why it will create a more personalized and social Web experience enterprise.

Comments

  1. David

    What an incomprehensible load of rubbish! Adobe is in serious need of a Plain English campaign…

Sandra Lo

Sr. Manager, Public Relations, Digital Enterprise Solution Sandra Lo is responsible for public relations and social communications for Adobe's Customer Experience Management platform. With more than 14 years of experience in corporate communications, Lo has led public relations programs at salesforce.com, Macromedia, and TechTV. Lo holds a B.A. in Ethnic Studies and Political Science from University of California, Berkeley, and a M.A. in Communications Management from University of Southern California. A passionate sports fan, Lo is a 10-year Fantasy Football veteran (2 time champion!) and loves the San Francisco 49ers and Giants. She also is an active member of several Bay Area dog rescues. Lo considers herself a social customer and finds herself most loyal to businesses that not only personalizes all interactions with her, from face-face to mobile, but proactively responds to her needs and questions across social channels. Lo believes that a customer should never have to search too hard for an answer. That said, her favorite brand is Amazon.com