When Montgomery Ward sent out its first catalog in 1872, I am sure no one at the time imagined that one day people would be flipping pages of multiple catalogs from one single portable device. But here we are nearly a century-and-a-half later and that is exactly what the latest release of Adobe Scene7 is making possible.
Scene7 eCatalogs are now optimized for rich viewing experiences across multiple screens, allowing companies to quickly and easily transform print catalogs into dynamic and interactive experiences that reach shoppers everywhere. Companies already publishing online catalogs with Scene7 can leverage existing eCatalog assets and seamlessly deliver them to popular tablets and smartphones including iPad and iPhone. With support for all multi-touch and gesture interactions, such as pinch to zoom in/out, double tap to zoom in/out, swipe to turn pages, mobile-optimized eCatalog viewers also respond to device rotation to swap between single page, portrait orientation and double page, landscape orientation spreads. These features enable businesses to scale existing rich, immersive experiences to more screens.
Some other highlights of this latest release include:
Tighter Adobe Test&Target integration to optimize relevance and conversion
Improved content synchronization capabilities between Adobe Scene7 and Adobe Test&Target™ enable customers of both solutions to quickly and easily transfer Scene7 images, templates, videos, recuts and Dynamic Banner assets to Test&Target to perform tests and reveal the most compelling and relevant content and executions for conversion lift.
Deeper Creative Suite 5 integration to further streamline desktop-to-Web workflows
A new Scene7 Creative Suite Extension for Flash Professional allows upload, preview and customization of Flash projects to Scene7 directly within Flash Professional, enabling a seamless, efficient workflow for creating Scene7 Dynamic Banners. The new “publish” capability in Scene7 Creative Suite Extension further enables users to publish assets, already uploaded to Scene7, to live image servers directly from within the Creative Suite 5 application.
With this tighter integration, companies can continually optimize their digital experiences in real-time without going back to the desktop to build new variations of creative, enabling customers to extend testing by eliminating high production time and costs.
Open Viewer Platform for Flash SDK to create innovative customer experiences with custom viewers
Companies can achieve flexibility and creativity to extensively customize Scene7 Flash viewers and uniquely brand viewer look-and-feel and interactivity with a new Flash component-based framework. Additionally, reusable performance-optimized components lower the overall cost of viewer development and accelerate custom development.
Video search engine optimization and libraries to maximize discoverability
To improve video discoverability, Scene7 now automatically generates and updates a sitemap/mRSS of the videos for submission to search engines, ensuring that companies are able to maximize the ROI on their video investments. Additionally, companies can create video libraries that consolidate videos in one central location within their site or as a separate microsite, establishing a destination where consumers can go to find valuable video searchable by title, description, keywords, category and related videos.