The Adobe Omniture Summit EMEA 2011 Kicks Off With a Bang!


Yesterday saw over 1,300 digital marketers attend Europe’s biggest online marketing event in London.

This year’s Summit is all about social:

“It’s exciting – and quite frankly fitting – to see so much discussion around social media measurement at this year’s Summit,” said Ann Lewnes, Senior Vice President of Global Marketing for Adobe.  “There are few greater challenges for digital marketers today than learning how to effectively leverage social media to communicate with customers and finding the best way to measure social media – to determine its true value.  This is a challenge Adobe is committed to helping our customers meet.”

This was perfectly demonstrated yesterday with the event’s hashtag #omtrsummit trending in London during the morning’s general session.

Three big announcements were made:

Adobe SocialAnalytics Begins Global Beta Program
Adobe Announces Adobe Tag Manager for the Online Marketing Suite
Adobe SearchCenter+ Enhanced with Integration of International Organic Search Data

“I love to hear the feedback and idea-sharing at Summit, and this time in London has reinforced that our Online Marketing Suite is more relevant than ever. Our news today about SocialAnalytics and the new SiteCatalyst architecture has created a lot of excitement,” said Brad Rencher, Vice President and General Manager of the Omniture Business Unit. “Customers are telling us that the track we’ve been pursuing – helping marketers shape their digital strategies across devices and audience channels – is exactly right. Now it’s up to us to keep delivering and pushing the envelope of what we can do.”

Christian Hernandez, Facebook’s Head of International Business Development, helped to kick start the day in the general session:


Two lucky winners, Dan Slater and Anthony Magee, won goody bags full of treats by unlocking the Mystery badge on the Summit Companion App:


Brian Solis closed the day with an inspirational keynote:


And The Hoosiers rocked at our very own Club Met last night!


You can view images from the day on Flickr or Facebook.  Make sure you follow the conversation via @OmnitureEMEA and #OmtrSummit!


  1. gb

    summit kicks off but omniture’s product pages are old and confusing