Europe’s Biggest Digital Marketing Conference Hits London!

The Adobe Omniture Summit EMEA is just around the corner, and the team has been working round the clock to bring you an event to remember! This year’s event is all about engaging customers using social media and will cover the challenges and opportunities digital marketers face today.

European Launch of Adobe® SocialAnalytics

Summit attendees will be among the first in Europe to see the new Adobe SocialAnalytics platform, learning how best to measure and optimise channels such as Facebook, YouTube, Twitter, blogs, forums and any place where social conversations are taking place. By turning data and sentiment from the social web into actionable insight, SocialAnalytics allows you to finally answer those business questions many marketers have been struggling with:
• What is social media’s impact on my business?
• How are our social initiatives and conversations driving conversion or revenue?
• Who are the social influencers for my business?
• When positive social sentiment peaks, are our conversion metrics positively impacted?

To celebrate the launch of SocialAnalytics, we have added a special keynote by Brian Solis, globally recognised as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

Leading Online Marketing and Industry Experts: We have an exciting line-up of speakers who will be sharing their vision, experiences, and best practices at Summit.

Over 26 Hours of Educational Content

Five tracks will run across the two-day conference:
Acquisition Optimisiation
Social & Mobile
Conversion Optimisation
Online Analytics
Power Users

Follow the Twitter hashtags above to stay up to date with the conversations taking place in each track. View the full agenda.

Adobe Research on Social Media Marketing Across Europe

We will also be releasing a study revealing insight from European marketing directors, demonstrating the current trends and challenges faced when investing in social marketing. More on that to follow!
We look forward to seeing you at Summit next week. If you’re unable to join us but would still like to receive all the latest news, videos, opinions and updates, follow @OmnitureEMEA and #OmtrSummit. View the Social Media Resources page for more information.