MAX 2011 on Approach!
I’m writing this post 37,000’ above Iowa, heading back to San Francisco for the final MAX prep work. Yep, MAX 2011 is less than a week away and if you’re joining us in Los Angeles next week, you’re in for all the fun and excitement you’ve come to expect, and more. And if you’re not attending, well, fortunately there are ways for you to join in the fun.
Of course, our MAX announcements are highly guarded secrets. And usually we hold back on announcing our celebrity guests until they get on stage but with musical guest Weezer (!) at the MAX Bash and…Rainn Wilson (!) as emcee of the MAX Awards and Sneaks – we just couldn’t hold back!
The MAX keynotes are always inspiring, exciting, and entertaining. And if you think the last few years were cool, wait until you see what we have planned this year. The stage is 180’ wide and hosts an absolutely gigantic screen, the venue boasts 11,000 amps of power and 548,500 watts of lighting; the side screens themselves are almost 500 square feet each! You won’t believe what all that is capable of, and so we are going to … oops, sorry, I got carried away there. Look, I’ve been part of the keynote team for 13 consecutive years now, so you can trust me when I say that you won’t want to arrive late for the opening keynote. Really. Once again, Adobe CTO Kevin Lynch hosts, and we’ll be broadcasting it all live, so not being present in person is no excuse for not taking part. The Day One keynote is on Monday Oct 3 at 9.30am PT and the Day Two keynote (which I’ll be a part of) is Tuesday Oct 4 beginning at 10am PT.
Oh and speaking of “taking part,” make sure you vote in the 2011 MAX Awards. The nominees this year showcase the best uses of Adobe software in ads and branding, digital publishing, entertainment and the enterprise. The winners are chosen by you, so vote online at the MAX Awards Finalist Gallery
After the MAX Awards we’ll host one of the most popular MAX events, The Sneaks. This is where 10 members of Adobe engineering teams will get to show off some of the most amazing ideas they are cooking up. Hey, you know that Content-Aware Fill feature we added to Photoshop CS5? That was first seen by MAX attendees as a sneak long before it was in Photoshop. Yep, MAX attendees get to see potential future features (and register their approval or disapproval) long before the rest of the planet. With Rainn Wilson hosting, both programs promise to be highly entertaining.
And then it’s the MAX Bash featuring the aforementioned Weezer. And yes, I’ve seen all the plans, and this party is shaping up to be one of the best ever (perhaps topping Mardi Gras World in New Orleans, the theme parks in Orlando, and the Olympic Oval in Salt Lake City).
So, if you’ll be in L.A., come by and say “hi”. (Actually doing so will be worth something this year, 50 points to be exact when you scan my QR code for the “MAXme game” to win cool prizes. Stay tuned for more on that…). And for those of you unable to join us, don’t make the same mistake next year!
And with that, I really do need to get back to finalizing my demos …