2,000 people, 9 countries, 5 languages, over 2 months…

The SocialAnalytics team recently completed a European roadshow. With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the sheer volume of registrations and high turnout rates at all the events surpassed our expectations. Thanks to everyone who joined the team, we hope you’ve been inspired to take your social media marketing to the next level.

Check out the slideshow:

Over the last few months, we have been collaborating with Facebook and were delighted to welcome them as the guest speaker at our German, French and UK launches. Many people requested a copy of the Adobe & Facebook white paper on ‘Best practices for measuring and optimizing the business impact of the Facebook Like button’ – feel free to download too.

You can also listen to Neville Hobson interviewing Adobe’s Chad Warren about Adobe SocialAnalytics in this FIR podcast.

Matt Rozen. @mattyroze

Matt is director of brand publishing at Adobe. His team creates content (articles, videos, podcasts and more) for Adobe’s primary editorial site, helping groups across the company tell their product and customer stories in ways that best serve the brand narrative. Previously, Matt led Brand Social Media and he still consults on creative programs and experiences to grow community and affinity.

Matt Rozen. @mattyroze