First Friday at Sundance Film Fest 2012: Packed

Friday was a long (…but I won’t say ‘hard’) day in Park City. It was our first full day to show you the variety of reasons Adobe is at Sundance, one of which is to host two panels with filmmakers about technology and storytelling. We’ve got some snippets of our first panel below – look for the full panel on Adobe TV in the near future. Adobe is also a sponsor of the NEXT category of filmmakers, and we have a clip of one of our red carpet interviews below (more NEXT filmmaker interviews coming up in its own video, as well). Of course, we caught a few celebs too … Can you find them?

Matt Rozen. @mattyroze

Matt is director of brand publishing at Adobe. His team creates content (articles, videos, podcasts and more) for Adobe’s primary editorial site, helping groups across the company tell their product and customer stories in ways that best serve the brand narrative. Previously, Matt led Brand Social Media and he still consults on creative programs and experiences to grow community and affinity.

Matt Rozen. @mattyroze