Going to Sundance Film Festival 2012?

No worries if you can’t go to the annual film fest in Park City, Utah because we’ll provide a blow by blow of the event right here.

Adobe is a proud sponsor of the Sundance Film Festival, and a driving force changing the way we engage with digital experiences; thus why we have an affinity for the filmmakers at Sundance who are creating amazing work. The talent, passion, and risk-taking that Sundance stands for inspires our folks to create movie making tools that help directors and editors make the next best celluloid (and/or digital) masterpiece.

We’ll be hosting two panels at the festival (and recording for those who won’t be there in person):

  • How Technology is Influencing Storytelling and Film: A panel with digital mavericks like Academy-award winning VFX Supervisor Rob Legato (Hugo, Titanic), and filmmakers/directors Vincent Laforet (Revelry, Mobius), and Jacob Rosenberg (Act of Valor) who are changing the world of filmmaking. Moderated by Sharlto Copley (District 9), these folks will discuss how they take advantage of digital advances in filmmaking technology and innovative techniques to create engaging, thought-provoking work on any budget.
  • Modern Storytelling, a Case Study by Vincent Laforet. Vincent Laforet will present on his work, which fits multiple categories, yet defies categorization. A three-time winner at the prestigious Cannes Lions International Advertising Festival and Pulitzer Prize-winning photographer, Laforet breaks new ground telling stories with still and moving images. Hear how he approaches storytelling, and how modern tools have changed the filmmaking landscape.

We’ll be live-tweeting during the panel, and may ask some questions from the community following the conversations. Stay tuned to this space for more details and be sure to follow @Adobe.

In addition to the sessions, Adobe is sponsoring the NEXT < = > (less than equals greater than) category of films. NEXT films stretch limited resources to create impactful art. Although these films share a Festival category, there is nothing categorical about them. By nature they embody the spirit of independent filmmaking.

We hope to get some interviews with some of these NEXT filmmakers, as well as the panelists, and highlight them here! We’ll have a video crew on the ground who will grab footage from artists and fans. We’ll put together daily updates Thursday, January 19 through Sunday, January 22, including end-of-day video recaps as well as cool pictures. Plus, we want your input! Let us know in the comments below some questions we should ask the young filmmakers and fans we’ll interview…We expect it all to be very entertaining (if not downright informative) with a dusting of celeb sightings.

Lastly, if you haven’t connected with us, follow us on Twitter and join the conversation with #futureofdigital. Like us on Facebook too as we’ll post pics there as well as this blog. For those who will be at Sundance, follow us on Foursquare to keep tabs on where we are for a chance to win some Adobe merch.

Visit our Sundance page for more details and stay tuned for all the action!


  1. Joe Venus

    Urban Warrior Models will be shooting at the 2012 Sundance Film Festival Saturday 21, 2012. Do you have a store/booth on main street? If so, UWM would love to stop by with our models.

    Thank You,

    Joe Venus

  2. Pooja Prasad

    Hi Joe! We don’t have a booth on main street but maybe we can catch up after one of our panel sessions? adobe.com/go/sundance.

  3. Pooja Prasad

    Hi Pamela,

    Access is our Adobe panel is free as long as you have the credentials/passes for the Sundance Festival.

    Hope to see you there!

Matt Rozen. @mattyroze

Matt is director of brand publishing at Adobe. His team creates content (articles, videos, podcasts and more) for Adobe’s primary editorial site, helping groups across the company tell their product and customer stories in ways that best serve the brand narrative. Previously, Matt led Brand Social Media and he still consults on creative programs and experiences to grow community and affinity.

Matt Rozen. @mattyroze