Welcome to Sundance Film Festival 2012!

Finally the Adobe teams are arriving in Utah for this year’s Sundance Film Festival! Jumping around on the free shuttles (Wow — all free? Yes, indeed. Thanks Park City), finding our way from the Egyptian Theater on Main Street (iconic image below the video), to the Sundance Film Fest HQ, we’ve already met loads of people uber-excited for this year. We met the kind folks from Indiewire who invited us to a party (though other engagements, sadly, kept us from attending). We also met two guys from Canada who, seeing our Adobe logos, lauded After Effects and Production Premium – that was a nice little pick me up for the team. We of course got some footage of that.

Then we made our way over to Eccles Theatre for the Day 1 Screening of The Queen of Versailles where the crowd was buzzing with excitement. Robert Redford kicked off the screening,  noting his vision for Sundance and support for independent filmmakers. The documentary itself was fascinating, capturing David Siegel and Jacqueline Siegel’s story of riches to “rags.”

We ended our night at the Day 1 Party, bumping to some good music and meeting some fun fellow attendees.

We put together this teaser video of what you can expect to see over the next few days – check back tomorrow. It’s Friday morning, snowing a ton, and word on the street is that today is the real kick-off. Come back daily for the next episode, yes?

Is the Egyptian Theater the 1st venue ever used by Sundance? I think it is…but let us know in the comments!

We’re uploading all of our photos over at Facebook, so be sure to check back in regularly. Hopefully we’ll have some cool celeb sightings to share!

Matt Rozen. @mattyroze

Matt is director of brand publishing at Adobe. His team creates content (articles, videos, podcasts and more) for Adobe’s primary editorial site, helping groups across the company tell their product and customer stories in ways that best serve the brand narrative. Previously, Matt led Brand Social Media and he still consults on creative programs and experiences to grow community and affinity.

Matt Rozen. @mattyroze