All About Social Data and Analytics at Social Media Week

We’re excited to be a one of the Bay Area Hubs for Social Media Week San Francisco taking place February 11-17. As a part of this, we’re hosting an all-day series focused solely on social data and analytics. Join us Monday, February 13 at our Adobe San Jose office for a day dedicated to not only teaching attendees the value of social data, but also sharing best practices on how to leverage this data to impact your organization’s social media efforts in a big way. We’ll discuss everything from using data for decision making, down to the tools and technologies needed to get started.


For a look at what’s to come, check out our team’s quick interview with Social Week Media Week along with a few highlights and a sneak peek below.

Session highlights and sneak peeks follow and include:

Speaker(s) Session
Keynote Address – Ann Lewnes, Adobe Confessions of a Digital MarketerExclusive Sneak PeekHer keynote will provide an honest look at the challenges and triumphs of leading a “digital first” marketing organization. She’ll discuss the growing role of social media as a way to communicate with customers and drive demand. Included in this will be examples of how marketers can take advantage of data and, most importantly, increase marketing’s overall value to company strategy and success.
Keynote Address – Jeremiah Owyang, Altimeter Group Social Data is a Crystal Ball
Panel Moderated by Michael Brito, Edelman Digital Social Measurement Best Practices Across Tech Brands
Susan Etlinger, Altimeter Group Let the Compass Guide You: A Framework for Social Analytics
John Yi, Facebook Marianne Llewellyn, Adobe Facebook and Adobe – Measuring the Value of a Fan

More information on other sessions from our full-day event will be shared over the course of the next couple of weeks. Attendance is free, but be sure to pre-register (required) today.


Be sure to register now for each session of interest* at the Social Media Week San Francisco website.

*NOTE: If you would like to attend the full day events at Adobe, you must register for each individual session separately. No registration needed for the breakfast, lunch and reception.


If you cannot join us in person, you can follow along with the live stream here.


Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
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Be sure to follow us on Twitter (@Adobe) and Facebook, as well as the Adobe Conversations blog, for the latest on Social Media Week 2012 happenings. Join our Social Media Week San Francisco conversation on Twitter by using the hashtags #SMW12 and #Adobe.


  1. Pooja Prasad

    Hi Howard,

    The event will be live streamed in case you are able to watch remotely on their website:

    We will be recording highlights from the day and posting it to our YouTube channel ( after the event.

    Hope this helps!