Today, the Adobe Digital Marketing Summit kicked off in full force in Salt Lake City Utah with more than 4,000 digital marketers joining us from the world’s top advertisers, publishers, agencies, systems integrators and technology companies. Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business announced some exciting new innovations on stage that broaden the capabilities of the Adobe Digital Marketing Suite and help our customers better measure, manage and optimize their digital marketing investments.
Some of today’s news included:
Adobe Social – A single platform combining social publishing and engagement with monitoring, social ad buying and analytics, helping attribute social activity to business results.
Predictive Marketing – New capabilities within the Digital Marketing Suite that reduce the complexity of uncovering hidden behavioral patterns in big data, identifying the most impactful insights quickly and leverage historical data to predict future results.
Multi-Channel Campaign Execution – Technology acquired from Efficient Frontier isnow available as part of the Digital Marketing Suite, providing a unified view of social, search and display campaigns to uncover which channels and campaigns have the largest impact on conversion and revenue.
Personalization – A significant update to Adobe CQ 5.5, the company’s Web Experience Management (WEM) solution that helps marketers deliver more consistent and contextually relevant experiences across the web, mobile devices and social media. We also announced a partnership with hybris, a leader in multi-channel commerce software, to deliver comprehensive commerce capabilities to marketers.
Please visit our online press room for more details and to access the Digital Marketing Suite press releases issued.