The Cloud is Aloft!

I don’t think it’s hyperbole to say Monday, April 23 was a banner day for Adobe customers. Starting with the Creative Cloud and Creative Suite 6 news, which will usher in an entirely new way to work, share and collaborate for designers, filmmakers, developers, artists and really anyone else who calls themselves “a creative.” The team demo’d the new offerings publicly at our launch event in the de Young Museum, San Francisco, and it was the first time many of us (that includes me) saw it all in action. Did you get a chance to watch it? If not, catch it below.

The Games were Afoot!

To support the launch, the social media team did something that -as far as I know- we hadn’t done before: hosted a scavenger hunt in San Francisco, for the locals, and one online, for the world. There was $10,000 up for grabs and free memberships to Creative Cloud. For the #HuntSF all you had to do (besides be in the City) was run around to Creative Cloud and Creative Suite-imaged balloons downtown, pick up a puzzle piece and get back to Adobe SF office before 6pm.

For the online scavenger, you had to keep your eyes peeled to the Creative Layer blog for clues like this one, Facebook pages, Twitter and Pinterest, and be one of the first of three people to get to the finish line.

We thought it all was pretty fun! I guess we weren’t the only ones, as over 600 people played (and this person even documented his #HuntSF journey on YouTube). The Creative Layer blog will have a full recap of the scavenger hunts later today so stay tuned for that.

Create Now

Adobe is also embarking on a new initiative to get students creating, by committing $1 million to a new Adobe Foundation Creativity Scholarship fund. This will be offered to high-school seniors across the world who participate in the Adobe Youth Voices (AYV) program, which includes more than 800 sites in 52 countries. The scholarship will keep students in school, helping them as they pursue creative careers and find innovative ways to improve their communities.

Matt Rozen. @mattyroze

Matt is director of brand publishing at Adobe. His team creates content (articles, videos, podcasts and more) for Adobe’s primary editorial site, helping groups across the company tell their product and customer stories in ways that best serve the brand narrative. Previously, Matt led Brand Social Media and he still consults on creative programs and experiences to grow community and affinity.

Matt Rozen. @mattyroze