Making Our Mark in the Sand at Cannes Lions 2012

It’s hard to believe it’s been a year since Cannes Lions 2011, but we’re so excited to be back this year with a presence that’s our biggest ever at the Cannes Lions festival.

This year, we’re talking about creativity, Then and Now. How has creativity and the creative process changed over the past few decades? Were we more creative in the Mad Men era, or today’s era of Modern Media? How has the increasing focus on data impacted our creative process? Watch our SVP of Global Marketing, Ann Lewnes, along with panelists Jim Stengel, Jon Vein, and Linus Karlsson debate this very subject tomorrow at our seminar, “Is data killing creativity?” at 9:30 a.m. in Theatre Debussy.

This week at Cannes, some of the most talented creative professionals from across the world have come together to celebrate creativity; what better audience to pose our questions to about creativity, Then and Now? We’ll be having this conversation throughout the festival with attendees and our video crew. We’ve also got a booth on the Parvais, where you can get your picture taken as a souvenir of your Cannes visit so be sure to stop by and say hello!

We know not all of you could make it out to the festival this year, and we want to hear your thoughts too. Each day, we’ll be posting a different question about Then and Now on the Adobe Twitter channel. Voice your opinion by tweeting your answer to @Adobe with #ThenAndNow or voting in our Facebook application. We’ll capture the results and showcase them on our digital displays here at the festival!

Stay tuned here for updates from our events each day, including footage from awards ceremonies and interviews with winners of MOFILM, the Young Lions Competition, and the Creative Effectiveness Lions, three award categories that we are sponsoring again this year.

With that, signing off for now. We look forward to continuing the conversation with you throughout the week!