Today, Adobe and NBC Olympics announced the official NBC Olympics apps for the iPad, iPhone and select Android tablets and smartphones. These two mobile apps will provide a huge variety of content – from live streams of all competitive events to short video highlights, medal ceremonies, and more. This is possible because of the partnership between Adobe and NBC Olympics, and Adobe’s ability to provide leading video technology solutions at scale.
Adobe creative tools, including Photoshop, Illustrator, Acrobat, Flash Builder, Flex and others, were used to design and build the apps. Adobe AIR is being used to seamlessly spread the experience across devices and Adobe Pass, the industry’s leading “TV Everywhere” authentication technology, is being used to allow viewers to log in to the apps using their username and password for their current pay-TV subscription. NBC Olympics is also taking advantage of Adobe Auditude and SiteCatalyst to measure and monetize content in both apps.
We believe the Olympics will be a defining moment for digital video and we are proud to play a role. Check out the Adobe Digital Media blog for a video and more information about the apps.