Adobe’s Q2 2012 Digital Advertising Report Findings and Industry Outlook


Today, we released the Q2 2012 Global Digital Advertising Update. This report provides digital advertising industry insights for Q2 2012, as well as an outlook for the rest of the year. The analysis of digital marketing and Facebook performance is based on data derived from Adobe AdLens and Adobe Social, part of the Adobe Digital Marketing Suite. Data is based on a client index across key verticals including retail, entertainment, CPG, automotive and finance. The report shows that search spend among advertisers remains strong with a growing emphasis on mobile devices as tablet conversion rates continue to exceed desktop conversion rates. Additionally, consumer engagement on Facebook has increased dramatically as Facebook continues to evolve its platform and as marketers find ways to utilize improvements to Facebook’s platform, according to the report. Check out the Digital Marketing Blog post and full report to learn about the growth of search marketing in the U.S. and Europe, the impact of mobile/tablet traffic on marketers, and Facebook engagement by brands, plus our “crystal ball” on emerging digital advertising trends for Q3 and Q4 2012.