Adobe Delivers Powerful Broadcast Lineup at IBC 2012

This week, the Adobe video team is at the International Broadcasting Convention (IBC), the largest industry
show for broadcasters and media professionals.  The show features more than 1,300 companies that come every year to demonstrate the latest innovations in electronic media and entertainment.

Adobe is showcasing innovative new video technologies that are driving the shift to Adobe video solutions across broadcast ad media industries.

Here are the highlights – straight from the show floor:

Adobe Introduces Adobe Anywhere — New Collaborative Video Platform

  • Adobe Anywhere for video is a powerful collaborative workflow platform that empowers teams using Adobe’s professional video tools including Adobe Premiere Pro, to work together across virtually any network, using shared media. To learn more about the reveal of Adobe Anywhere please visit

Adobe Gains Rapid Customer Adoption with Leading Broadcasters and Media Organizations

  • Adobe is seeing strong momentum for Creative Suite Production Premium adoption across the media industry as broadcasters and global news agencies continue to shift to Premiere Pro CS6. We are proud to power the news rooms of top media organizations in the U.S. and Europe including the Associated Press, Bloomberg, CNN, Grundy UFA and Hearst Television — all of which now use Production Premium as a foundational component of their production workflow.

Adobe Broadens its Ecosystem of Broadcast Partners

  • Adobe has expanded its ecosystem of broadcast solution partners and is now working with more than 200 companies to ensure superior, integrated workflows with Creative Suite Production Premium. New partners with an emphasis on media asset management, storage and search include: arvato Systems, Axle Video, Cantemo, Chyron, Dalet, deltatre, Filmpartners, FlavourSys, EVS, Miranda a Belden brand, Nexidia, Pond5, Primestream, PROMISE Technology, Studio Network Solutions (SNS), Sienna, Softron, Square Box Systems and Vizrt.

Promotional Offer:

  • Adobe announced a new promotional offer for individuals and organizations that use alternative nonlinear editing solutions such as Apple® Final Cut Pro or Avid® Media Composer and want to switch to Creative Suite® CS6 Production Premium.  Qualified purchasers are eligible for 30 percent off Production Premium or 40 percent off annual membership to Adobe Creative Cloud.* More information is here:

If you’re at the show this year, Adobe will be demonstrating its entire content creation to delivery video workflow at IBC 2012, at our booth in Hall 7, Stand 7.G27, in the RAI Convention Center, Sept. 7-11 in Amsterdam.



  1. Andres

    This has incredible potential. Can multiple collaborators work on the same project file simultaneously?