Adobe Social, available today, will transform how companies use social media as a digital marketing channel. Read some thoughts from Brad Rencher, senior vice president, Digital Marketing Business, about social’s need to grow out of awkward adolescence and into a mature digital marketing channel. Lawrence Mak, product marketing manager for Adobe Social, shares three things about demonstrating social media business impact that will get digital marketers excited, while freecreditscore.com’s Johanna Riggle Segesser has an Adobe Social Q/A.
Is there real value there in social media? See what people have to say: