Project Primetime Delivers Broad Consumer Reach and Revenue Opportunities

We’re taking the next step to bring broadcast TV online with major updates announced today to Project Primetime – the industry’s first fully integrated video technology platform that publishes and monetizes broadcast TV content across any Web-connected device.

  • Adobe MediaWeaver, our new ad insertion service, dynamically places ads into content to maximize revenue. This new offering delivers a viewing experience that mirrors broadcast TV while also supporting audience targeting and analytics to increase media inventory value.
  • The new Primetime Media Player is the first player technology that allows TV content owners and distributors to maximize audience reach and ensure that all experiences are monetized immediately through seamless ad insertion and analytics. It allows for a richer, more robust viewing experience on desktops and mobile devices within apps.
  • For the first time, video publishers can now combine content and ad analytics. This allows for comprehensive analyses of revenue opportunities and optimization of ad policies in order to improve audience engagement with content and ads. Enhanced audience targeting and analytics are now possible with the integration of Adobe Auditude, Adobe AudienceManager and Adobe SiteCatalyst.

Check out the Project Primetime overview video below and read our blog posts for more details!