Sir Ken Robinson on the Importance of Creativity in Education

According to a recent Adobe creativity study, 88% of U.S. professionals believe that creativity should be built into standard curricula. I think it’s because more and more people are realizing the importance of creativity in their work place and beyond. Companies are looking for more than graduates who can do specific tasks—they want employees who can also think differently and innovate. To be successful, students need an education that emphasizes creative thinking, communication, and teamwork. And as Sir Ken Robinson concludes in this next video “Creativity is not an option, it’s an absolute necessity.”

Why is creativity important in education? Join the conversation on Twitter using the #createnow hashtag and be sure to tag us at @adobeedu!

Jon Perera

As vice president of product management for the Adobe Document Cloud, Jon Perera leads the company's strategy and roadmap for the PDF portfolio of Adobe – this includes Reader, Acrobat DC, and the SaaS offers across both consumer and enterprise segments. He also leads customer success for the enterprise e-sign services. He previously led the Adobe Education business, the company's largest vertical. Across more than twenty years in the software industry, Perera has held a variety of marketing, technical and field positions. He joined Adobe from Microsoft, where he last held the position of general manager of the company’s Academic Programs group. He also served as general manager of business operations for Microsoft’s international headquarters in Paris, France. He was one of the company’s first product managers on Windows NT, which led to innovations including Active Directory, .NET, and more; and he led the go to market for Microsoft’s middleware strategy across SQL Server, .NET, and Visual Studio. Perera has also served on the board of the Technology Access Foundation, which is working to help children of color in public schools become college-ready for the STEM-related fields of Science, Technology, Engineering, and Mathematics. He holds a bachelors degree in Literature from Wesleyan University.

Jon Perera